Everybody that has read into email marketing has learned about five to ten different rules that they should follow. Some are don't send spam, create an opt in list and give the customer an incentive etc. This article will be different, most of these tips you probably have never heard but they can be just as important to your email marketing campaign as the others.
Make Sure HTML and Plain Text Parts Correspond with your Content
Company spammers usually try to trick junk mail filters by inserting random words in the plain text part but the majority of recipients never see them. To defend against this, spam filters check to see if the HTML and plain text match. You have to do this so that your message is not considered spam. If it falls into the junk email section of outlook than you intended target will most likely never read it.
Learn from spam
You can learn a lot by copying a good email marketing campaign; Why not learn from a bad one? Spam is despised by everyone so you should look at it and take notes. You can learn from spam what your marketing emails should not look like, and how they will not work.
Newsletters should be more than just an ad.
By providing your recipients a newsletter as a way to stay in touch with customers, then you have to give valuable information. An email newsletter is defined by its informative content and this is what subscribers should expect from your company.
About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit http://www.loyalemail.com to see how their proven online marketing services can increase your customer loyalty & overall sales.