It is not difficult to build a list. It's really simple. You simply add a signup form on a page that is shown to your prospects when they come to your site. To entice people to sign in, you should offer some type of free report, newsletter, or something else of value. With a good sign in page and offer, you can expect that 25% to 35% of your visitors will become subscribers.
But what do you do with that list once it begins to grow? I hear from people on a regular basis who say that they have a list but they are not making any real money from it. How is that possible when we've all heard that the way to make money online is with a list?
There are very good reasons why these marketers aren't making money with their list. In most cases it is because of what they are (or aren't) sending their subscribers. First of all, you have to send subscribers SOMETHING two or three times each week. It is important to do this to remind them that you are still around.
But what you send them is just as important as when you send it. People want to receive items and information that has some real value. If you send them nothing but junk and blatant sales pitches, they will quickly catch on and either stop opening your messages or unsubscribe from your list. Either way, you lose.
Another mistake that list builders make is sending emails out too frequently. Let's be honest, most people do not want to hear from you every day unless you are giving away tons of free cash. (And if you ARE giving away cash, please add me to your list right away!)
It is a much better strategy to send subscribers something three to four times each week. Using that schedule, one email should contain a product promotion and the other messages should be some sort of valuable information or gift. If you stick to that schedule, your subscribers will gladly remain on your list, buy the products that you promote, and make you money.
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