You have successfully created one of the best e-mail marketing text and are all set to click the ‘send’ button. But, please hold on. Are you sure that the recipient will open your e-mail? If you have noticed someone in olden times particularly, opening their regular physical mail, you would have observed that most people keep their trash can close at hand and quickly dump what they are not interested in. The envelope in a physical mail is replaced by the subject line in the e-mail. That explains the importance of a subject line in your e-mail, in the context of e-mail marketing.
The wise have said that every threat should be seen as an opportunity. A poor subject line in the e-mail is a threat in the context of e-mail marketing. The message should be read by the target and then only the marketing effort bears fruit. If you cannot devise compelling ways to get your e-mail opened by the target, then all your effort could be rendered waste. Certainly, we don't want that to happen. If you cannot do it yourself, take professional help and the expense would be more than justified by the results.
Try using the first name of the recipient, but not as a thumb rule. When you have a direct offer say, for example you sell shoes and have an offer. Instead of saying “Special offer on X shoes" try saying, “N pairs of X shoes have been reserved for you". Notice the intimacy of the second statement. Get into the shoes of the recipient and see what he could like best. Enjoy your e-mail marketing.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
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