One of the biggest challenges for email marketers is to build a cost effective list. So, marketers have to go for a more innovative mode in order to expand the list and to get more significant investment returns.
If you would like to maintain a constant email list you must do the basic thing of taking permission to do so, along with other important steps. If permission is not taken then you might be penalized for breaking the US spamming law. So, in order to do it effectively certain measures should be taken like showing sign-up form on every web page of your website, so that not a single opportunity should be wasted in converting your visitor into subscriber. It can be enhanced by inserting sample emails, testimonials and using a very good copy on the sign-up page.
You can also offer certain incentives to get the emails of more and more visitors, so that as soon as they become your subscriber, they can get that incentive like small reports or ebooks or white papers or discounts anything. You can offer anything as it all depends upon your niche, but one thing is for sure; it will boost the conversion rate to a very great extent.
You can also test few methods to increase your subscription rate like telling-a-friend, through catalogs and print ads, radio and television. You can also take permission to include opt-in forms in trade shows so that anyone visiting your booth can be subscribed with prior permission.
There are lot of ways you can build your list, but the only catch is, you should be creative and don't break the law.
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