Already on ArticleSlash?

Forgot your password? Sign Up

3 Keys to Getting Your Email Opened Every Time

 


Visitors: 98

Your body copy can be the most compelling, beneficial, and engaging copy ever written but if the subject line doesn't compel people to open it, they'll miss out on your copy and you'll miss out on a sale. Read on to learn how to motivate people to open your email right away but writing a compelling subject line.

The dreaded subject line. If you're using email marketing as part of your marketing campaign, as you should, you're likely struggling with how to create a subject line that virtually guarantees that your email will be opened. It is a well known fact that a main percentage of emails are automatically deleted before they are even opened.

Here are three keys to subject lines that will unleash your marketing prowess.

Urgency.

How many times do you archive an email or stash it in a folder with the intention of reading it later? It's likely that those email subject lines were missing this key ingredient - a sense of urgency. When you add a time element, it doesn't have to be an “Open this email now or lose out" kind of subject line, it can be much less forceful and still be effective.

For example: “10 Tips to Save Money on College this year. " A subject line with a time element will not only stay out of the archives, it will be opened and read immediately.

Useful.

Make your subject line offer a benefit to your reader. If there's no apparent benefit to reading the email, then it simply won't get read. That's why subject lines often have lists or tips because the information offers a benefit, it is useful. Of course you have to follow through and make sure that the content provides the information that the subject line promises.

Unique.

Try unleashing your creative side here. Look to say something that hasn't been said before. The trick of course is to still offer a sense of urgency and to offer useful information. Tap into what your market is looking for and then brainstorm on how to offer it to them in a creative way. There are superb resources available for helping you tap into your market creatively and to sell to them without feeling like you're ‘selling. '

Of course with any subject line it is recommended that you test. Divide your email list into two groups and send one group one subject line and the second group a different subject line. Depending on your market, different types of subject lines will work better. Make sure that your test groups receive their emails at the same time on the same day so that you eliminate all other variables except the subject line.

By incorporating these 3 tips, you are sure to increase your email opens, clicks and conversions to sales!

Mindy Benkert is a successful internet marketer and mom. In her Free E-Course, she shares 10 Proven Ways To Quickly and Easily Promote Your Product Sign up today!

(520)

Article Source:


 
Rate this Article: 
 
Email Spam Hurts Your Business - Email Spam Costs Companies $712 For Each ..
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Targeted Email Marketing - 4 Keys to Get Started With Email Marketing

by: James Krawder (June 21, 2007) 
(Internet and Businesses Online/Email Marketing)

Keys To Email Success

by: Jeremy Long Chia Teik (April 12, 2008) 
(Internet and Businesses Online/Email Marketing)

Keys to Writing a Solo Email

by: Lorrie Morgan-Ferrero (January 10, 2007) 
(Internet and Businesses Online)

The Big Keys To Email Marketing Success

by: Reuben Rock (March 24, 2008) 
(Internet and Businesses Online/Email Marketing)

3 Keys to Greater Profits From Any Opt-In Email List

by: Jimmy Brown (February 26, 2007) 
(Internet and Businesses Online)

Email Marketing Plan - 4 Keys to Success

by: Sun Arsih (October 27, 2009) 
(Internet and Businesses Online/Email Marketing)

Email Marketing Success - Three Keys To Email Marketing

by: Andrew Kryzak (April 09, 2008) 
(Internet and Businesses Online/Email Marketing)

Advanced Email Secrets - Keys To Opt In Mail Success

by: Mark A. Abrahams (December 18, 2007) 
(Internet and Businesses Online/Email Marketing)

Small Business Email Advertising - 3 Keys To Success

by: Benboo Fesxbe (April 07, 2007) 
(Business)

Email Spam Hurts Your Business - Email Spam Costs Companies $712 For Each ..

by: Ahmet Kirtok (February 27, 2008) 
(Internet and Businesses Online/Email Marketing)