Some of the most powerful marketing on the Internet is done using opt-in targeted email leads. This type of promotion is sometimes called “permission based” contact. Because the recipient has requested information, it is not considered spam. Opt-in email is the Internet version of direct mail and is much more cost effective.
To profit from your opt-in targeted email leads you will need to build lists that are focused on specific interests. List building is a continuous project for Internet marketers. You will be emailing product promotions, newsletters, and other information matched to your subscribers’ interests. The more targeted your list, the easier it will be to identify potential products.
If you have a list of opt-in targeted email leads interested in golf, you shouldn’t mail them a promotion for the newest dog training manual. Obviously, if you send a review of a recently released set of videos about improving your golf swing, the results will be much better. Before you begin to build your list, you much decide on your target market.
The easiest way to build a targeted opt-in list is to give away an information product in exchange for a name, email address, and permission to email again. It’s possible to collect opt-in targeted email leads for almost any topic using this method. This is an excellent way to lots of opt in email leads at no cost. Of course, your free product will be relevant to your target market. Here is a hint. If you are targeting the golf market, try to find a beginner level product to offer as an incentive. New golfers probably need a wider range of products than more experienced players.
Opt-in email is a simple, inexpensive way to generate interest and sales for a service or product. There are a multitude of strategies and tactics to build your list. Once a prospective customer is in your autoresponder database, you will be emailing them on a regular basis. This will allow you to create a steady income from you list of opt-in targeted email leads.
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