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Benefits of Online Sellers redefined by Flipkart

Abhijit Dutta

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Small entrepreneurs can get a major breakthrough with the e-commerce platform. The e-tailing biggies like Flipkart and Amazon with a multitude of offers for their sellers is paving a lucrative path for small-time sellers. It is giving them an option to set up their business with minimal investment. Business men with limited resources do not have to bother about support functions like logistics, customer support, and marketing. These are managed by the e-tailer.

All the e-commerce giants are trying to expand their online product catalog. This basically allows the businesses to list their products on the site. It is definitely a win-win situation for all which includes third party seller, buyer and also the e-commerce site.
Flipkart has its own fulfillment service known as the ‘Flipkart advantage’. This process has been introduced to facilitate the seller who needs to stock their products in their warehouse to ensure quick deliveries and more happy customers. This digital space which has witnessed an alarming growth in the recent times gives the sellers an opportunity to reach out to millions of customers throughout the country. With this online marketplace, small time sellers can make more out of less.

An attractive platform for online sellers

The online shopping statics as predicted by Google is that the number of online shoppers in India will witness an enormous growth by 2017. It is gaining visibility at a rapid rate among the shoppers. Many small businesses had fear of incurring a loss on the online sites owing to the competition and the fees. However, with the facilities provided now, the picture is no longer the same. There are many categories which are extremely popular among shoppers like fashion, electronics and lifestyle products have gained popularity. Sellers in these categories benefit the most. However, other categories like grocery, fresh produce, and organic products are also catching up and is gaining popularity slowly.

Innovative Strategies

With innovative strategies and marketing policies, the e-commerce site has been ranked as one of the top sites. It constantly focuses on the small startups in order to help them prosper. This policy gives it an opportunity to dominate the online market.

Logistics and Pocket-friendly fee for sellers

The platform intends to provide winning growth factors keeping in mind benefit of online sellers with proper fulfillment service and logistics support. Sellers can easily prevent the nightmare of not shipping a product on time. As it will definitely create a bad impression around the seller's brand. Adopting the shipping policy of Flipkart small-time sellers can build the trust among customers with the 30-day return policy. There is no subscription fee and listing of products are free. However, there are commissions charged based on the products sold.

Flipkart growth capital and recent marketing strategies

This program recently introduced by the e-commerce giant has partnered with eight well-known financial institutions to offer collateral-free loans to sellers registered on its platform. The loans are offered at interest rate starting at 11.40 percent. The initial capital which is one of the major barriers for small businesses is adequately addressed on this platform and is facilitated by trusted lenders in the country through the e-commerce giant. This has been done keeping in mind the benefit of online sellers.

Recently Flipkart had launched the seller advantage week that helped all new sellers to take their business onboard. It intended to create a robust ecosystem for sellers online and enjoy ample benefits.

They also have plans of launching lucrative promotional offers that will enable the sellers to effectively grow their businesses.


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