Do Online Retailers Need To Rethink Their Options?

 


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The author of this article fails to understand why it is that the vast majority of online retailers find it so difficult to provide individual doll options for consumers.

In fact whilst researching this fact the author was quite astonished to find from several various (and quite astoundingly) highly reputable companies that the overall response upon requesting a particular doll (after all children always have a favourite doll) was that this was not possible and that it would be down to ‘pot luck’. Try telling that one to children when they end up receiving the same doll twice over.

Online shopping is experiencing fast growth. According to National Statistics there has been an increase of 10.4 million people in 6 years who have access to the Internet in their homes. If this is the case and if shopping online is developing at such speeds then why do ecommerce sites still struggle to supply consumers with what it is they really want.
This article will focus mainly on the toy industry in particular the development and growth of the extremely popular Bratz brand which as taken the world by storm in such a short space of time.

This article heavily focuses on brand Bratz because of the many different lines and doll options available. The once popular Barbie is now in fear of taking a back seat to these new, up to date, fashion obsessed dolls. It has to be said that the Bratz dolls are meticulously designed and are indeed a real treat to the toy market and to children all across the world.

The new Bratz lines out now in time for this Christmas are surprisingly even better than the previous ones. In particular Bratz Wintertime Adventure, Bratz Dynamite, Bratz Wild Wild West, and Bratz Rock Angelz are all superb. Carrying on from Bratz Twins is the introduction of Bratz Babyz Twiins Roxxi and Phoebe.
Bratz Babyz on their own were a fantastic creation so it is pleasing to see that the manufacturers of this innovative brand are combining varying ranges.

This brand just keeps going from strength to strength, constantly updating its current lines and developing new ones to a different level.

This article has mentioned Bratz and the need for more retailers to provide better options for consumers but why has Bratz become so big?

The author can only assume that over time needs have changed. Children have had Barbie to hold onto since the 1950’s, so why the sudden decline in this notorious doll? Could it be because children want more, they know more and are more aware that they should not conform to one such type of ideal.

Bratz at least do not conform to such ideals. Bratz have been developed with different races, different hair colours, different eye colours, and for different ages (i. e. Lil Bratz and Bratz Babyz, Bratz Big Babyz). Put has basically as can be, there really is a doll for everyone. Is this not the way it should be? Idealism is not something we should look up to but that we should question.

The author is 24 years old, has just completed a Business and Computing Bsc Honours Degree and is the owner of an E-Commerce website called ToyGrotto which specialises in branded toys such as Bratz and Barbie . Individual doll options are available. The author has a special interest in E-Commerce after undertaking E-Commerce has the subject of the authors final year dissertation. If anybody would like to view this disseration please email me at toygrotto@toygrotto.net . Your views would be greatly appreciated.

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