For the retailer looking for a cost-effective, efficient way to boost sales, online retailing is one of the best bets to increase consumerism. Many retailers are throwing out the catalogue and replacing it with an online store, which in many ways raise customer interest and profits. In 2003, catalogue sales accounted for 53% of the market. By the following year that share had plummeted to 25%. Meanwhile, the share of online sales almost quadrupled, from 9% to 32% (Mintel). Can you imagine how much that figure has increased since then?
Convenience is one of the key benefits of online retailing. Most consumers are conscious of the ever increasing gas prices and have been researching alternative methods to shopping. Online retailing is convenient, safe, and doesn't require a drive.
Anything from groceries to appliance, to move rentals is available at the click of a button. Anything can be bought or sold 24 hours a day, 7 days a week. The convenience is there, and many consumers are aware of it, so why not boost sales by implementing an online retail store?
Online stores are much cheaper to maintain as opposed to retail stores. An online retailer can work out of his or her own home if they choose to. As long as all of the products are stored and organized in a professional manner, it doesn't matter if they are coming out of a warehouse, home, or a general office as long as your products are available to the customer over the internet. Many profitable online retailers work out of warehouses where their stock is stored, which is much more cost-effective as opposed to distributing through a retail store.
Those are just two of the many benefits of online retailing. Online retailing creates a mutual benefit between you and your customers. For them, it's the convenience of a quick, secure transaction from the comfort of their home, and for you, it's the added convenience of a quick sale that can occur anytime 24 hours a day, and the money saved from not having to open a retail store. Consider online retailing for your business!
Sarah Reece writes for Ciniva Systems , an award winning Virginia web design company. Ciniva specializes in web design and SEO. Sarah Reece is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for Virginia eCommerce .