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Selling Online - Content Manageable Shopping Carts - What To Consider Before Choosing A Provider?


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There are numerous content manageable shopping carts out in the online world today; their functions vary considerably from basic to very advance. So which one should an online seller choose?

It all depends on your requirements as a business, whether you are looking for a provider to work alongside with or your simply looking for an off the shelf product to use independently.

The off the shelf products can be a little easier to use, but due to their ultimate user friendliness, future developments are slow and customisable features are usually non existent.

It could be much more economical in the long run choosing a company who has their own shopping cart model which is ready for manipulation and enhancement to your specific needs.

There are some important questions you must ask yourself before choosing a shopping cart provider, these are the following:

  • Do I require one to one advice and support to sell online?
  • How many products am I selling online?
  • Does my cart want to compete in the search engine rankings? (important for any business who doesn't have the budget of a retail giant)
  • Do I sell products that are necessary to require account creation and log in?
  • Do I require any special functions that are not available from off the shelf products?

Answering these questions will help you gain a better understanding of whether or not an off the shelf shopping cart is right for you.

What could be more prudent would be to research into providers that offer an shopping cart model that is both content manageable and adaptable to your specific needs. So as your company and online shop grow, you have a provider who can meet your ever changing demands for customization to allow a more efficient sell of your products/services. is a fast growing web application framework deployed by Microsoft which many ecommerce solutions are produced from today. Due to it being Microsoft's number 1 dynamic ecommerce solution, you can be assured that any shopping cart produced to the up to date framework will be a modern, functional and browser friendly cart.

Another point that was touched on in the questions you need to ask yourself before choosing a shopping cart is search engine friendliness and optimization. Many content manageable carts offer limited features in terms of search engine optimization for specific pages. This means that the shopping cart pages you are in control of when you log in to your online shopping cart account have restricted boundaries to how far you can make the pages ultimately friendly for the search engines.

In which case it is very important that you seek out a shopping cart provider who has geared their cart towards search engine friendliness and whose cart contains many features to manipulate specific pages Meta data and keyword text.

A shopping cart that offers the opportunity for your own html to be written into the content place holders will be perfect for such a task. This way you are not restricted as to what methods you can deploy within the dynamic pages including inserting your own links, text, html tags such as the bold tag and images with alt tags. Keep your eye out for a shopping cart provider that covers this important feature.

Finally, look for a provider with ‘living’ examples of successful carts that have been deployed through their company. Contact these online sellers and gain feedback on the provider's customer service, design capabilities and future potential.


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