How do you sell as many copies as possible of your ebook? You need to use as many marketing tactics as possible. Here's how to turn your ebook into a bestseller.
It's essential that you start selling your ebook before it's written, so you can test your idea. Although many people may be interested in your ebook's topic, you can't predict whether they will pay for it without investing a little time and money in market research.
You have two research options: you can create a Pay Per Click (PPC) campaign to ask people whether they're interested in Topic X and would pay for an ebook, or you can create a blog on the topic of your ebook.
I prefer to create a blog, because the blog will get the Web site indexed in the search engines before the ebook's ready to launch, and you'll get free organic traffic. Creating a blog also helps while the ebook's being written - you can discover what your readers most want to know about your topic.
Creating a blog also helps you to get partners for your ebook's launch. You can approach other bloggers and offer them guest posts to publicize your ebook, and can enroll them as affiliates.
When your ebook is close to launch, create the ebook's sales page, and start sending traffic to it. You can offer a free report to get people onto your mailing list, or a reduced price for the first 40 purchasers, who will all come from your mailing list.
You can send traffic to your sales page by article marketing, PPC, by writing classified ads, by writing news releases, by forum postings - and of course, by continuing to blog about your ebook's topic.
Once your ebook's launched, create an affiliate program for it, so others can start selling the ebook for you. You can create a private affiliate program, or you can add your ebook to the sites which sell digital products online.
Got an idea for an ebook? Start testing your idea, and if there's a market for the ebook, start promoting it even before it's written. The sales you make on launch day will make all your efforts worthwhile.
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