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Spike Your eBook Sales With a Powerful Marketing Strategy - Resale Rights

Ellen Violette
 


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There is an attractive incentive you can offer to your online community at large and have other entrepreneurs beating a path to your website in droves, ready, willing and able to help you market your ebooks. It is relatively easy to put together and you can begin to see results almost immediately.

This marketing model can be in place almost as soon as it takes to say the two words that describe it. And the two words? Resale rights! There are different types of resale rights, and this can be a bit confusing if you are new to this form of marketing. If you are not careful you can
find yourself in legal hot water. In the industry, “resale rights" generally refers to Basic Resale Rights.

Here's how that works:

When you offer the resale rights to your ebook, you are licensing the buyers to resell your ebook to anyone and keep 100% of the profits for themselves. The buyer pays you a bit more money than the price of the ebook, plus you can impose whatever stipulation you want in order to maintain the product's integrity in the marketplace.

For example, you can insist that the product be sold at a certain price point or higher and that it cannot be given away for free.

Then there is Master Resale Rights which essentially give the reseller all of the rights that you enjoy as the creator. Buyers can sell your ebooks to anyone and can even modify your work in ways that you may not approve. You give up control of your ebook in exchange for a significantly higher premium for such a license.

So why would you want to let someone else sell your ebook and keep all the money? Several reasons. Maybe you're working on other projects and no longer have the time to adequately promote your ebook. Perhaps you want to reach a wider market, or simply need to generate money
quickly.

Many people are eager to sell someone else's products because they are finding it difficult to come up with one of their own. Perhaps they are looking for the perfect companion product to bundle with theirs and create an irresistible package. Or, they simply want to expand their product line. Whatever the motivation, resale rights are attractive because they benefit the parties involved in several ways.

As long as you spell out a very clear resale rights policy defining what people can and cannot do when they resell your ebook, this strategy can help you reach your income goals!

For “7 Sure-fire Tips To Sell More eBooks Click=> http://www.sellmoreebooks.com
You are also invited to visit http://www.theebookcoach.com for more tips and tools on ebook writing and marketing and a subscription to The eBook Profit Secrets Newsletter ($147)

Ellen Violette, The eBook Coach, is the creator of the Quick-Start 3-Day eBook Authoring Workshop which teaches people how to author an ebook in 72 hours or less. . guaranteed! She is also the creator of eBook Profit Marketing Secrets a step-by-step guide to building a profitable ebook/information business. Ellen is the co-author of Sell More eBooks with Jim Edwards, a syndicated newspaper columnist and Internet Expert. And she is also an ebook author in her own right and a Grammy-nominated songwriter.

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