To sell more ebooks you must make the content engaging, and the best way to achieve that is by sharing personal anecdotes and stories. Put yourself into the material, tell a story, give an example, create a scenario, and then take your readers through it to the resolution.
This helps to establish a connection between you and your readers. If they shared a similar experience, they'll get an instant “me too" warm fuzzy feeling. And they'll be able to identify with you more closely. If your experience is unfamiliar to them, at least you've shed light on the situation and given them more insight.
Plus, stories are fun and engaging! And, they stimulate our curiosity. Your willingness to talk about your own experiences is not only a powerful teaching tool, but it shows your sincerity, and sincerity always earns trust which translates into more sales.
If you are pointing out a pitfall your reader should avoid, tell them your story about how you fell into some trap and what you went through to get yourself out of it. Or if you don't have a story to share, how about sharing that of a colleague or client?
Don't hold anything back. Share the good and the bad, explain what worked and what bombed. This makes people feel at ease and shows that you are human too. Many of those reading your ebook will have aspirations of writing their very own ebook some day, and simply reading your story about how you made it encourages them to continue.
Stories are powerful ways to create an emotional bond with your reader. The more real-life references you can make, the louder your voice will be heard and the more connected your readers will feel to the material and to you. Your influence in the marketplace will grow, your suggestions will be taken seriously and people will line up to buy more of your ebooks or whatever it is you sell.
Visit http://www.theebookcoach.com for more tips and tools on ebook writing and marketing. You can also subscribe to 9 Free Secret eBook Tips To Making Money Online and The eBook Profit Secrets Newsletter ($147) at: http://www.theebookcoach.com for insightful articles, technical tips, q & a's and more! And for 7 sure-fire tips to sell more ebooks, from Ellen Violette and Jim Edwards, go to http://www.sellmoreebooks.com
Ellen Violette, The eBook Coach, is the creator of the Quick-Start 3-Day eBook Authoring Workshop which teaches people how to author an ebook in 72 hours or less. . Guaranteed! She is also the creator of The eBooks With No Writing Workshop and eBook Profit Marketing Secrets a step-by-step guide to building a profitable ebook and information business online and co-author of Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Sales And Downloads with Internet Expert Jim Edwards. Ellen has also written The eBook Journal For Authoring Success and more. And, she is a Grammy-nominated songwriter.