1. Ask your customers for testimonials. The truth is that people don’t like to ask for a testimonial so you need to figure out how you are going to get them because they are essential for increasing your ebook sales.
An easy way to do this is to ask during a virtual ebook tour, at the end of your ebook, on a teleseminar, and/or in private consultations. Whenever it makes sense to do so, ask for a testimonial! A good way to get your customers to give one is to tell them what’s in it for them i. e. they will get free publicity in return for giving you one. You can also offer a free gift that is of value to your customers to sweeten the deal.
2. Make sure your testimonials are heartfelt. Testimonials that are from the heart and move people will get potential customers to buy your ebook. The best way to insure that they are heartfelt is to get them right away. Another way is to get candid ones by pulling them from emails people have send you or from comments they have made on teleseminars. (Always be sure to get permission to use them first. )
3. Use testimonials from experts in your field for third-party validation. Contact experts in your field and ask them for testimonials. They are usually very busy, so they may ask you to write the first draft for them. If you do this, mirror their language. Find something in the ebook or product that ties into their area of expertise. And don’t feel bad if they don’t write it from scratch-they wouldn't recommend your ebook if they didin't believe in it-it’s their reputation on the line!
4. Use a photo, audio and a full byline. A photo and audio make the testimonial more real. The more people connect to it the more likely they are to purchase your ebook. Also use a full byline because it gives the testimonial more credibility than if you just say T. S. from Texas!
5. Don’t use a clickable link on the byline because it will encourage potential customers to leave your site and then they may not come back and buy your ebook. You want to keep them on the page and focused on the task at hand-which is purchasing your ebook!
6. Take part of the testimonial that is juicy and turn it into a headline. That will draw the potential customer’s attention and help ramp up the excitement which leads to more ebook sales.
7. Remind your customers to give you a testimonial because people don’t always think of it. Send them an email and ask them what they thought of your ebook. Then remind them that if they haven’t already given you a testimonial to please give one now.
For great testimonials be sure to ask your clients for heartfelt reviews, as well as experts in your field. And be sure to use a photo, audio and full byline, with links that are not live in the testimonials, use exciting passages as headlines and be sure to remind your customers to make sure and give you testimonials when they forget. If you follow these 7 tips you'll have plenty of great testimonials for all your ebooks and information products and you'll see your ebook sales increase dramatically!
Visit http://www.theebookcoach.com for more tips and tools on ebook writing and marketing. You can also subscribe to 9 Free Secret eBook Tips To Making Money Online and The eBook Profit Secrets Newsletter ($147) at: http://www.theebookcoach.com for insightful articles, technical tips, q & a's and more! You are also invited to visit http://www.ebookprofitsecrets.com for more information on how to build an ebook/information online business from the ground up with no marketing, no business, or technical background!
Ellen Violette, The eBook Coach, is the creator of the Quick-Start 3-Day eBook Authoring Workshop which teaches people how to author an ebook in 72 hours or less. . Guaranteed! She is also the creator of eBook Profit Marketing Secrets and creator of The Virtual eBook Expo(www.virtualebookexpo.com)She is the co-author of Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Sales And Downloads with Internet Expert Jim Edwards and she has also written The eBook Journal For Authoring Success and more. Ellen is also a Grammy-nominated songwriter.