What's In A Domain Name?

David Malan

Visitors: 435

Choosing a domain name can be a real exercise in frustration, but it is one of the most important decisions you will make when getting your business online.

Why so difficult you ask? Well, for a start, almost every word in the English language (and I'm willing to bet most other languages too), has been taken in the most common domains. If you make widgets, you'll almost certainly find that ‘widget.com’ was purchased already back in the days when dinosaurs roamed the web.

To make matters worse, there are so many businesses out there with the same acronym as your business', it's likely that yours is gone too by now. Unless you are IBM, and can spend big money to either pay premium dollar for your domain, or sue for the rights to it, you're out of luck there too.

So what does that leave you with? Your full business name is a good start, however with hundreds of thousands of businesses operating around the globe, you may very well even find that problematic.

So how can you get your foot in the proverbial cyber-door? Here are some tips I have personally found helpful in the past:

- Start with your business name. If you're lucky, it might actually still be available. If so, buy it now for every country you will be likely ever operate in. There's nothing worse than preparing to expand into a new market, only to find that you have to operate under a completely different domain name in that country.

- Try some of the newer top-level domains. If you are a television studio, for example, you could register ‘MyTVShow. tv’ for your next series. Originally, there were seven top level domains, namely .com, . edu, . gov, .int, . mil, .net, and .org. Over time, however, more have been created. Aside from the country-specific domains, you might want to consider . aero, .biz, . coop, .info, .int, . jobs, . museum, . name, . pro and . travel if any of these support your business objectives.

- Create a new word and market it well enough to build brand identity. This is a more expensive choice, because it takes a while for people to start to remember your name. That said, once they do, they'll associate your business with a unique identity. It worked for Google, so why not for you?

- Try word combinations. These too are notoriously difficult to find unowned, but if you are a widget maker, and ‘widget-makers.com’ is available, perhaps you are in luck.

Of course, as with many things, it is often prudent to consult the experts. If your site is being developed by a professional web development business, they should be in a position to advise you from experience what pitfalls to avoid, and how to best market your business for maximum exposure on the internet.

David Malan is an internet and e-commerce expert with over ten years experience in designing and developing enterprise grade online solutions for business.

He owns and runs RealmSurfer Consulting, based in Perth, Western Australia.

Website: Web Design Perth About: About RealmSurfer Web Design Perth


Article Source:

Rate this Article: 
Domain Registration, Domain Name Registion, Web Hosting Chennai
Rated 4 / 5
based on 5 votes

Related Articles:

Business Domain Name - Biggest Benefit Of Using A Long Web Domain Name As A ..

by: Justin Koh (August 17, 2005) 
(Internet and Businesses Online/Domain Names)

Turning Your Expired Domain Into a Profit Making Machine Domain Parking Ideas

by: John Bj Khu (July 29, 2008) 
(Internet and Businesses Online/Domain Names)

Domain Registration: Register Your Domain but Don't Rush Into a Hosting Package

by: Aaron Davis (June 05, 2006) 
(Internet and Businesses Online/Web Hosting)

How to Conduct a Domain Name Search and Why Your Domain Name Matters for Long ..

by: Michael Turner (August 04, 2005) 
(Internet and Businesses Online/Domain Names)

Cheapest Domain Name Registration The Best Place to Register Your Domain Names

by: Patricia Clanton (November 22, 2011) 
(Internet and Businesses Online/Domain Names)

Manage Domain Names - Skills You Need to Maintain a Domain Portfolio

by: Paul Flyer (January 16, 2007) 
(Internet and Businesses Online)

Make Money With Domain Parking Building a Domain Empire

by: Alex Ronald (July 05, 2008) 
(Internet and Businesses Online/Domain Names)

Choosing a Domain Name - Ten Qualities of Excellent Domain Names

by: Paul Flyer (February 07, 2007) 
(Internet and Businesses Online)

Domain Name Registration - The ONE Mistake Commonly Made when Registering a ..

by: Shannon Moore (April 04, 2006) 
(Internet and Businesses Online/Domain Names)

Domain Registration, Domain Name Registion, Web Hosting Chennai

by: D Baskaran (November 17, 2012) 
(Internet and Businesses Online/Domain Names)