SEO is the technique which is used to improve website’s search engine ranking and traffic, it’s simply stand for search engine optimization. There are two types of SEO techniques
- On Page SEO Techniques
- Off Page SEO Techniques
What is On page SEO. ?
In the on page SEO we build website or blog to search engine friendly to appear in the search result page, using all the techniques for the structuring and building our site search engine friendly is called On Page optimization (in the On page optimization we do Keyword Research, Meta Optimization, Content Optimization, Internal Linking, Image optimization etc.
What is Off Page SEO. ?
Using on page SEO Techniques we can only get visibility in search engine, but if you want to get higher rank in search engine result page (SERP) than you have to do Off Page SEO. In the off page we create quality backlink via different types of submission. There are few off page techniques which are widely used to get higher ranking and quality backlinks.
On Page SEO Techniques
- Page Title
Your page title is one of the most important factor in Search Engine Optimization, use important keywords of the page in your page title.
Meta description is the page description of your website which in only for the search engines use relevant description for the page and do not use too many of keywords in meta section.
- Meta tags
For each page we use keywords in the form of meta tags, these should be relevant to the page and content (Use WordPress Plugin Yoast for SEO)
- Permalink (URL Structure)
Always chose search engine friendly URL for your post, do not make it longer and avoid using stop words in the URL section. URL must be containing your focused keyword of the page to get higher ranking in search engine.
- Keyword density
Before writing a content do a proper keyword search and put at least 3% or 4% of keywords in your content to visible in search engine result page (always use relevant keywords and do not stuff keywords on page)
- Body Tags
There are few heading tags in HTML to make content heading bigger and smaller according to need. Use all body tag properly and in sequins, you can use H2 for Sub Heading H3 for other important heading H1 for main heading
- Image SEO
A single image can say 1000 words without any content, using images in content will increase your content readability score which is good for your SEO. Always use original images in content with proper ALT Tags.
- Internal Linking
The most important technique which is very helpful to get higher ranking in search engine is that internal linking of your content, it will increase your content relevancy and link juice. Do a proper internal linking to your content it will help in google page rank also.
- Embed Content
Use embed content in your page – the most of the viewers engage with the embedded videos in the content, use videos or other embed content like Facebook post or twitter post on your content to make it engaging