The idea of a standard, commercial blog is find a money-making marketing niche and then post healthy quantities of high-quality, original content related to that niche on a very frequent basis. If you are an excellent writer who is an expert in the subject of that blog, you may be able to post new content every day. If you fail to do this, your blog will slip in the search engine rankings and no longer be a money-making business. So, by beginning a commercial blog, you have just signed up for a full-time assignment as a writer and webmaster. It would seem that a single person, no matter how skilled they might be, would run out of new ideas for posts at some time and then the blog would fail for lack of new content. At some point, you might want to consider adding posts from sources other than yourself provided that the content is original. Original content that you did not write yourself is very difficult to find unless you hire other people to author it for you.
You must also monetize your blog, meaning that you must include banner and text ads for products closely related to your blog topic. The idea there is that you will have already attracted highly targeted web traffic to your blog aligned to the very products you are selling.
So, in order to receive this targeted traffic in large enough quantities to sell enough products to make all your hard work worthwhile, you must do the things required to rank high in the search engines for the best keywords for your blog. Your blog should be optimized for the search engines and you ought to create as many quality backlinks as you can in as many places as possible, all of them pointing back to your blog.
This may involve submitting a large number of articles related to your blog topic to different article marketing sites. You should optimize your articles to contain your principal keyword or keywords in a ratio of one to four percent of the total words in the article. The “self-serving” links you will be allowed at the end of your article will turn out to be powerful backlinks for you in the future. You might also want to consider paid advertising such as Google Adwords but I would not recommend that because of the high “cost-to-results ratio, ” particularly when you are just starting out with no profits yet to pay for the advertising.
You can also post positive and pertinent comments to closely-related blogs and forums. After all this additional work is done, you may want to think about adding a squeeze page to your blog, building an opt-in email marketing list and building email campaigns in order to encourage visitors to return to your blog and procure your products.
If all this sounds like a lot of work, it is and I have only been referring to keeping and promoting a single blog related to a single theme and selling only products closely related to that subject. Under the theory that more is better and pretending that you are some sort of superior person with endless time available to you, why not build another blog on another popular but different subject and double your profits. How about four blogs, thus quadrupling your revenue or 8 or 16 or 32 or even 64 blogs and becoming amazingly wealthy in the process?
I'm sure, by this time, you can deduce where all this is leading: How is a single person going to be ever able to accomplish this? This brings me to the topic of auto blogging. Auto blogging software was created to automate the process of frequent blog posting to multiple blogs. At first blush, it sounds like a miracle but it is, as it turns out, far from a perfect solution.
Auto blogging software reaches out onto the web and locates articles and videos that can be legally reproduced and which match the keywords related to your niche. You input these keywords into the software during the process of setting up each blog. After this is accomplished, you then have the decision of letting the auto blogging program automatically post up to a specified number of articles or videos on an hourly or daily basis. Then again, you have the choice of simply collecting those prospective posts in a folder where they will remain un-posted and awaiting your personal review. You can then pick which articles and videos will actually be posted on the blog and which will be disposed of. Using this option will improve the quality of your blogs considerably. It will also take more of your time.
It is very important to prevent the software from posting automatically. If you automate the process, you will just get a lot of garbage on your blogs, some of which will not even apply to the individual themes of your blogs. You will be creating a bunch of blogs that no one will care to read. To make matters worse, the search engines will never list your blogs high enough that they will be read in the listings. In short, all of your blogs will probably fail and you will have wasted all your time and effort.
The good news is that there exists a middle-ground alternative to pure auto blogging and that is to post all the articles and videos manually. It should be understood that the search engines like Google, Yahoo and Bing are biased strongly in favor of blogs posting purely-original, high-quality content. As we have already discussed, constructing such a blog is a very labor-intensive and time-consuming undertaking but it is very often rewarded by listings on the first page of search engines in some of the niches that relate to your keywords. These keywords should be included frequently (up to 4%) in your posts to exhibit relevancy to your blog topic.
If you take the auto blogging route but thoroughly screen your posts before allowing them to appear publically, you will build up your odds of good search engine page ranks. However, you will be still saddled with the search engines determining that your content is not original. The search engines will know that your content has been displayed elsewhere on the web previously to being published on your blog. If you maintain your content pertinent to your theme and of the highest quality and post repeatedly (preferably 7 days a week), you can still pick up an abundance of traffic and fairly high search engine rankings. If you add in some totally original articles that you have written, your search engine page ranks should be even a bit higher.
Admittedly, you are making a trade-off here between original content and saving time and effort. Modified auto blogging provides a way of making up for utilizing somewhat less-than-original content: You will now have the opportunity to build multiple blogs on differing niches and accordingly promote different kinds of products in larger quantities.
The concept is that while no one blog will perform as well as if it were made up completely of high-quality, original content, some or most of the blogs will eventually bring in some amount of cash every day. For example, if you maintained 50 blogs averaging only $10 in sales a day, you be raking in $500 each day, on average. That would equate to annual gross sales of $182,500 a year. If your 50 blogs averaged $100 each a day, the annual amount would be $1,825,000. No lone blog is going to do that for you.
In actuality, you will soon discover that a number of your blogs perform quite well in the long run while others bring in no income at all. Even with partial automation, posting to fifty blogs each day and promoting them all at the same time is going to result in being more than you can manage if you plan to do the best possible job with each individual blog.
When you initially set up your blogs, take care that each is set up is tracked by Google Analytics in order that that you can periodically observe and record the progress of each blog in terms of traffic. Maintain a spreadsheet of these traffic results and update it periodically. After a couple months of repeatedly posting to all of your blogs, you will observe that some are starting to perform quite well while others are a big disappointment. You need to give this process enough time for your blogs to be discovered and followed.
At this point in time you need to cull or remove all blogs that are performing lower than a certain standard while keeping the more lively ones. If you did away with 20 blogs out of your original fifty you could drop your total daily posting time considerably while providing total support to just your high-performing blogs. After a time, you might decide to do away with even more and replace them with new blogs promoting new products to observe how those perform.
Look at it this way: Which is better, fifty blogs earning ten dollars each a day ($500) or 10 blogs earning fifty dollars each a day ($500)? The answer is clearly 10 blogs taking in $50 each a day because the labor and time needed to accomplish that is only twenty percent of the first option. Look at the entire process of getting to that point as being similar to planting a garden, waiting for the plants to grow, noticing the hardiest plants and then pulling out all the weaker plants to give the strong ones the optimum opportunity to grow while slashing your labor to the bone. Makes sense, doesn’t it?
© 2011 Robert M. Gillespie, Jr.
About the Author:
Bob Gillespie writes on many subjects including multi-blog marketing. He is a full-time Internet marketer and author who lives on the island of Maui in Hawaii. Learn more about multi-blog marketing online at Bob's blog at:
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