A trend that has been growing on the web is the use of blogs. These may be quite useful in your home business since e-mail applications including newsletters have been hard hit in recent year due to UCE (unsolicited commercial e-mail) or spam. Blogs are a content delivery method which might eventually replace commercial e-mail to a certain degree. As a matter of fact, a blogs may contain any content that you want. By using them to help promote your home business you are accessing an entirely new audience. Getting a blog going is not really that hard. Blogger(owned by google) might just be the best way. Tblog is also a free service, and paid ones include salon dot com and the blogging network. Tripod offers a free blog builder and hosting service as well. It was one of the first such free services, yet may be inferior to some services in certain respects. You can also use software applications if you want to to create a more personalized blog for your home business.
One of the big advantages of using a blog is that they tend to get good search engine posititioning due to interlinking and their inherent content. Search Engines know that most blogs are updated on a regular basis. Blogs have brought in a whole new texture to the media relations world because bloggers are often seen as opinion leaders and such. Topic specific blogs have become a kind of “speaker's corner" for the internet due to their relevency. Area specific blogs can also be a useful resource. You might want to set up a city based blog. Or a blog that covers certain topics or news effecting a certain state or other geographical location. Blogs can also be a source of news for subjects not covered by the mainstream media. You could use blogs to either promote your home business directly or use the traffic to promote an affiliate program like Google adwords to set up another stream of income.
Once you have your blog up and running, there are a number of superb resources that you can use to promote it. Blog-city is a blog search engine and directory, blogsearchengine.com, blogwise (paid) and bloghop dot com(paid). Using blogs effectively can certainly improve the internet marketing results for your home business! For additional home business tips go to Home Business Match.com and look at the free reprint original home business article archive there.
Ryan Joseph is writer of home business and other topics. More info at http://www.home-business-match.com and http://www.aaronsfreebies.com/