Anyone can write a blog; whether it’s based on opinion, news or reviews, everybody has got something to say. The main obstacle confronting a blogger, however, is being able to stand out from the crowd and build a credible following that respect and interact with your posts and rants. So what are the tips and tricks you need to learn in order to start blogging like a pro?
First impressions are everything. Communicating with the world through a blog is no different to meeting someone for the first time, it is important to create that initial impact. For a blog, the best way to leave that impression is through the title. Whether thought provoking or controversial, your title needs to grab your readers attention, but it is also important to remember that the search engines will be reading your title as well, so make sure to include relevant keywords to your post or your posting might remain unread.
Whether you are having trouble getting your point across in a concise way or not, it is important to always display your main points in a summary list at the end. Readers don’t always have the time to read through paragraphs of text, so always supply information for those who are scanning.
Try to write from the reader's perspective. Encouraging readers with a catchy title is one thing, but the next thing is to ensure your content benefits the reader. When we process information, our minds are constantly thinking “what’s in it for me" and if the information they are reading isn’t beneficial, you aren’t going to keep them captivated. Avoid this by writing blogs on a variety of different issues but always make sure your blogs have a point. Whether you are writing about a recent taxi journey or a new leaflet holder in the office, be concise and avoid waffle
Social sites are more than a tool for keeping in touch with friends, they are also a fantastic way of getting your blogs out there and gaining exposure. Sites such as Digg, Delicious and aggregator sites such as Technorati can make your posts more visible to those that are actually interested. In doing this, you might encourage people to post up links to their own blogs on your postings. As long as it is a link through to a related post and the site is of good quality, why not return the favour?
If your goal is to get your blogs read, why not try one of the simplest methods around that doesn’t need you to subscribe to any services. Whether you are a business or one person writing from your basement, add a link to your e-mail sign off and you will be exposing your blogs to everybody you know. From businesses contacting suppliers or individuals contacting friends, you can reach anyone in the world. All you need to do is reach out and start typing.
Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.