The whole concept of Blogging first appeared in the 1990’s when it emerged as a way to make comment on a webpage. It was an opportunity for visitors to make their opinions known. For something which started as a way to make one or two comments on a webpage it has evolved into something which enables people to talk about their own views and experiences at great length.
Understandably internet marketers and others have seen the potential in this new online environment and they have tapped into the blog’s potential.
So how can you easily make use of “blogging” as an Internet marketing tool.
1. First and foremost blogging is easy! The easiest way to get your thoughts or information onto the internet is through blogging. No particular skills are necessary beyond the ability to type and construct an intelligible posting. It’s like having a virtual notepad on which you can write your ideas, experiences, new products, and encourage your readers to take up your offers and your products.
2. Blogging is Real. Nowadays advertising pervades so many different aspects of our lives to such an extent that we filter much of it out. However, in blogs, we perceive that real people are sharing their real-life experiences, without being tainted by paid advertising. It feels as if reading blogs about products is like talking to people about their first-hand experience. Many of us want to buy a tried and tested product with real testimonials.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webspace is definitely a bonus especially to businesses that are starting up.
4. Blogging can build credibility. As you get more and more comfortable with writing about your particular products or niche, your readers come to recognise that they can depend on your posts. As this starts to happen they are more likely to start to take up your recommendations. As such, you start to be perceived as an expert on your niche and as a consequence, your blog gets more visitors and other bloggers may start linking to your blogs.
5. Blogging can help to build your market. You might like to consider some of the following ways to build your market through blogging:
By using subscription.
A relatively easy way to get your readers e-mail is to encourage them to subscribe to your blog. Keep some exclusive information for your subscribers to entice readers to subscribe and give you their e-mail address. Ensure that you treat their email address in a responsible manner in using it, because the last thing you want is a comment on your blog that you are a spammer.
Get to understand your visitors.
Conduct a simple survey for your visitors to understand their profile and advertising preferences. Ask them to give you feedback on a post, a link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
Joining blog networks
XA network of blogs maybe a collection of blog sites that share the same niche, interest, readership base etc. Visitors find credibility and convenience in clicking one link to several real bloggers about a subject.
By using RSS.
RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by effectively using blogging as an Internet marketing tool.
Paul Duxbury is a successful online marketer who has recently launched http://www.web-success.co.uk the first port of call to those new to Internet Marketing. In 2006 he will launch the http://www.informembership.com