Blogging was conceived of in mid ‘90s. It used to be a way to comment on a given web page, an opportunity for visitors and readers to react or voice out one's opinion on that page. What started as a simple, single-sentence commentary has evolved into pages and pages of personal opinion on just about anything and everything under the sun. As it continues to evolve and advance, online marketing has tapped into the blog's potential.
Basically, blogs were first introduced as web logs that refer to a “server's log file. " It was created when web logging hit the virtual market. Web logging gradually saturated the digital community making the Internet an incredible source of super information.
Nevertheless, with the advent of online marketing, blogs had gradually taken the spotlight in providing businesses a chance to improve their productivity online. This is where the business blogs have taken center stage.
Blogging is the real deal. In this day and age where advertising permeates our lives, we question the credibility of marketers’ claims. However, in blogs, real everyday people like you and me share their real-life experiences, unfettered by paid advertising. Reading blogs about personal product use is like talking to people about their actual experience with that product. You most certainly want to buy a tried and true, tested product.
Blogging builds authority and trust. As you get more and more into documenting your experiences on a given product or niche, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an subject matter expert. As a result, more readers visit your site and more bloggers link to your blogs. As companies and professional entities realize the growth of your readership following, they may decide to contact you to advertise on your blog pages, or make you an affiliate, which pays for every referral generated from your blog site.
Business blogs are usually published to market the services or products of a particular web site or online business in an effort to improve online sales. Furthermore, commercial blogs are also one way of spotlighting the company so that the readers will know that a certain company is out there online. With blogs, entrepreneurs are able to establish a name in the digital market through news, articles and information that can be extremely useful in the reader's endeavors.
Blogging builds your market. Unless you are a movie star, chances are, only your mother reads your posts. Mother has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base.
You can build your market through e-mail. In today's shrinking world, blogging is overshadowing the e-mail's popularity in rapidly and effectively reaching and expanding a niche market. In this age of speed and instant access, logging in and downloading e-mail is simply taking longer than logging into a blog site. Let them explore your websites by sending a short e-mail message as a tickler to your blog site. If your e-mail is on a completely different subject, use your e-mail signature to provide a link to your site.
Additionally, you can join a blogging network. This is a collective group of of blog sites that share the same market, niche, interest, reader base, payment gateway, or anything else that tends to make you a group of like-minded bloggers. Buyers find credibility and ease in clicking one link to communicate with many real bloggers about a single issue. Most definitely, many bloggers are better than one.
Make no mistake about it, blogs are not created just for the fun of it. Blogging also has its own place in the world of Internet Marketing. So, for those of you who wish to succeed in your entrepreneurial, home base businesses, at least where writing is concerned, blogs are an excellent venue for making your mark on the world.
So there you have several good reasons why you should be blogging. And if you still just want to blog for fun, go ahead. Somebody's out there waiting for your post.
My name is Don Resh and I've been helping people create and improve their Home Based Business web sites for years. My goal is to help you by providing valuable information and software tools that give you an edge with your Internet Marketing efforts.