Blogging has been a web buzz-word for several years now, but many small business owners don't know the definition of it, much less how it can benefit their website traffic, or possibly even their walk-in traffic at their brick-and-mortar establishment. Many simply don't have time, or perhaps they simply don't think they have information to offer. They don't understand that they are the expert in their field, and they need to use their knowledge to gain the trust of the customer.
3 non-technical reasons to blog:
1. As a business owner, you can show your knowledge in a non-threatening environment, and people can return to read your posts on topics that they find useful. They can respond with comments and questions without fear of pushy salesmen, etc.
2. As a business owner, you establish credibility and develop an initial relationship with your blog. After all, these are the first steps to a sale, right? Once the relationship has been established, you can introduce products that fill the needs of your online readership, or make recommendations that address those particular needs.
3. The blog will reach people that other marketing methods might not reach. This could mean a slightly different demographic, which, to the surprise of the small business owner could mean people who have more money to spend. Often, a person who is more affluent begins their search for goods or services online, and your blog will give them reason to take notice of the solutions you provide to the problem they are trying to solve.
3 Technical reasons to blog:
1. Blogging increases the amount of original information that you provide on any given subject on your website. Quality posts as time goes on will help your site in the search engines. Think of it, most businesses put their site on the back burner once they have it completed.
2. Along with the number one technical reason to blog, you increase the frequency of the updates to your site. The search engines love a site that has fresh content, so this also gives you a leg up over the competition.
3. Often, if you have great content, other bloggers will link to your site in order to provide their readership with quality resources. This can take some work to develop these relationships, but it can provide you with one of the single most important things you can do for your site - get links back to your own site.
Steve Morse is a professional Marketer and Technologist who helps small business with their technology needs. For more advice on getting traffic to your site, Steve writes a blog that includes case studies of some of his local clients.