The first article of this series we focused on the first step to creating a successful blog or mini site specifically your target market or niche market identification.
After you have determined what niche or target market you will be focusing on you will now need to create a website drive traffic to is and capitalize on it.
Niche Marketers routinely choose blogs as their preferred marketing platform because they are extremely easy to use can be easily maintained updated quickly and not as technically involved as a traditional website. A blog's structure by nature is search engine friendly which means better SEO results. Additionally third party plug ins can be easily added.
You can go about creating a successful blog using various blogging tools. The particular blog that you choose to set up should clearly reflect your knowledge of your niche market and what they are looking for. While there are various methods we will cover some of the more important ones such as free traffic generation and incorporating a affiliate program so that you can monetize and generate revenue.
Effective Marketing calls for simplicity that is visually and aesthetically sound. You may like one thing but that does not mean the rest of the world will like it as well. You need to ensure that your blog is visually sound.
A aesthetically and visually pleasing blog by the way it is arranged and and looks will make for a better viewing pleasure for your visitors. It also needs to be arranged in a way that maximizes all the content you create so that you maintain your readers attention and focusing the most attention on your affiliate program.
There are a few ways you want to do this:
1. Make sure that the theme of your blog utilizes primarily a white background and has black text. Keep it simple. This advice is often ignored and offers you an opportunity to capitalize. The easiest reading for the eyes is black on white. By using other color schemes the readers eyes can get tired quickly and makes it harder to maintain concentration.
3. When you are deciding on a theme for your blog or mini site you want to keep clean and neat. A busy page with a lot going usually leads the reader to click off. You content should be clearly identifiable and your sidebar navigation should also be clearly identifiable. If your reader is coming from a search engine, they should be able to quickly identify where they need to click to get their information. One of the best rules of thumb is the less the better in terms of features on your blog.
Once you have an aesthetically pleasing blog, you need some reader pleasing content.
The assumption has been made that you have lasered in on the product you are going to promote. The next step after defining your target market and identifying your niche is to select the product that you will promote. This is how you will earn your money.
Once you have selected your product you now need to spend your time creating content that the people in your niche market will consider resourceful, helpful and valuable and then use that created content to drive your new website visitors to the affiliate page and start making some money!
By now you you should have some keywords selected that are relevant to your niche that are uncompetitive with reference to how many pages you have optimized for the search engines.
Where you'd ideally start your content creation is by writing an article on this uncompetitive term, posting it on your site and getting it ranked in the search engines. From here, you can develop as much content on search phrases from your niche, as you desire (remember you got those phrases from a tool like the Word tracker keyword tool) in order to increase traffic to your site.
For more information on this topic and other ways to increase your success with Internet Marketing
Check out http://www.TheIMReporter. blogspot.com
We will take a deeper look at driving visitors to your blog or mini site in the next article.
The IM Reporter
The Resources You need to Be Successful on the net!
Reporting on the Hottest Products, Resources and Trends in Internet Marketing
Sean McAlister is a leading Integrated Marketing and Real Estate professional. Having 15 years industry experience he specializes in Internet Marketing, Land Acquisitions and Development Advanced Sales and Negotiations