Blogs are becoming an ever more important part of the internet and Internet businesses. Many people are using them to share information about their lives, make a little extra money and communicate ideas with interested parties. This is all very well and good you may say but how can Blogs be used to really make an impact on one's marketing and increase profits greatly? Well, here are a few awesome tactics you can quickly implement in order to improve your marketing quickly and easily.
1. Add On A Blog To Increase S. E. O Ranking Of Your Pages- If you want a boost in the rankings for any of your sites out there then an easy way to do it is by adding a Blog on. This is because Google really likes blogs and indexes them quickly. Due to the fact that some of your competitors won't have them it is any easy way to gain a competitive advantage and move up a few places or even pages.
Simply write a few posts or outsource the content creation and then set it up so they are posted over the next couple of weeks but spaced by a couple of days apart. Then bookmark it at a few social networking sites and add a related RSS feed and you should see a rise in your sites ranking over the next few weeks.
2. Build Authority and Credibility - Trust is a very important component in marketing and it is something that you want to really work hard on building up in the main markets which you are involved. A Blog which contains facts about your business and also regular good pieces of information based on what your niche is interested is worth its weight in gold. By taking the time to do this you put yourself on a different level from the competition who are so often just doing enough to get by. By differentiating yourself from the competition in terms of authority they will be far more likely to buy from you and also pay a premium because they trust and respect you compared with most of the people out there who are only interested in making a quick buck.
There are of course many ways you can make money with blogs , and the more you use the better, however if you even just follow these two then there is no doubt that your profits will increase greatly.
Melanie Ullman is Vice President of Analogy Marketing, a leading NY-based Internet Marketing firm. You can visit their blog Improve Your Internet Marketing for proven strategies from over 5 years of Internet Marketing success, or subscribe to their widely acclaimed free newsletter Melanie's Tips !