One of the things that attract people to blogs is the fact that they are a free flow of ideas. No one person is right or wrong. Each person just has a different take on the same issue. Blog marketing is the ability to capitalize of these different views for your own personal profit. This means that you, as the host, need to be fairly neutral so you can play both sides of the fence while selling your products or ideas.
Manipulating the direction
If you are the host of a blog, you are essentially directing the direction of the discussion. Traffic generation is a goal and is often seen as the topic and topic direction get more interesting. The blog marketing person inside of you, however, will see the profit point of view. Which side of the question at hand is seeing more sales as a result of the questions direction? This is not necessarily the free flow of ideas that the blog started out with, but it is the reality.
Keeping the goal in sight
Content is what has brought these two different streams of thought together. In many cases, it is very easy to get caught up in what the words are saying and lose sight of the fact that the direction you are moving the discussion is supposed to be oriented toward selling something. Blog marketing will only be successful if the discussion points to your product or service. Staying neutral is key so that the discussion ultimately ends in sales.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:
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