Automatic responder software can be used as a newsletter distribution tool. In that newsletter, you can present your services to your customer as much as you want. That could be really tempting since your customer is already “slightly" interested. It's already a sign that a sale could be on hand. However, you will be tempted to send e-mail incessantly since the customer isn't ready to order. Before you know it, the customer will opt out of your newsletter and your mail might be reported as spamming and you might be banned in sending e-mails.
So how many times you need to send an e-mail before you can tell they are not interested? Unfortunately, there's no definite answer. You can send daily newsletters and people won't reply. There are those that will be irritated with the e-mail on the first day but some will not be bothered at all.
The best thing to do with your automatic responder software, if you find people interested in your service, is to act naturally. Just continue sending the way you do but make some changes in your newsletter. You have to emphasize in your product more to increase curiosity. Don't be too eager but don't be too far from your customers.
The good thing about an autoresponder is its ability to convince your customer you are serious in doing business with them. They know it's automatic but by the fact that you answered immediately, it means you are offering something important that they shouldn't miss.
It's also a way of getting across to your customer faster. The autoresponder will be able to answer the concerns of the customer. It could be difficult to tailor an auto response email to your customer but there are tricks that you should know. For example, an autoresponder e-mail for subscription is different from an e-mail that requests additional information of your service. That's one trick you have to learn when you have an autoresponder. On you customers side, they will never worry that something will go wrong.
In this part of your program, you should take care on what you write in your newsletter or other e-mails. It could make or break your product presentation. You could solicit something really good or your potential customers will abandon you and your product. You have to start over but it will take more time than you originally did.
Be patient with your clients and be careful with your e-mails. These two are something really important if you are marketing your product and services through e-mail.
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