An automatic responder email service is one of the most effective online marketing tools today. If you have an autoresponder, you'll practically be set on your e-mail correspondence with your first time costumers. It's a very easy tool that you can practically set up in minutes.
There are so many uses of that. One of those functions aside from automatically answering the e-mails of the customer is creating a mailing list. As the person signs up for the service or your newsletter, you'll have a mailing list that doesn't need any sorting out or checking for other information. All you need to do is to write and send.
Another service of most of the autoresponder companies is customer tracking. Once your e-mail is sent, the service will have the ability to track your e-mail whether they have opened the e-mail or clicked the links that you have provided for your customers. They may even provide you with the rough location on where did they opened the e-mail.
Your automatic responder email service can even send a follow up message if they don't send a response in a determined time. This is applicable for limited time only offers. For example, you send a newsletter about a software discount that will only last for 30 days. You can preset your autoresponder to send an e-mail after 25 days of non-response to remind them of the special offer.
The prices of an autoresponder are usually monthly. The prices of these services start at $17.95 a month. If you're just starting in the e-mail campaign, this is already good for you. You'll have the basic services on that price. The price can also go up to $145.00 a month. This will give you more power to change your e-mail and customize the communication to your customers.
Once you have purchased an account with an autoresponder company, you will be given access to their online tool. There you can draft your e-mail responses. You can also set the timeframe when to respond and create a draft for follow in case a follow up letter is needed. There's no need to download any software since the tool is web based. They are also considered fast, convenient and safe.
If you're planning on a serious online marketing gig, consider using a good autoresponder. There will be fees monthly but these will be immediately covered when you gain something through efficient e-mail campaign.
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