Online Auctions - Learn the fundamental Business Plan

Pradeep Agarwal

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Many a times we find people fail in business and going bankrupt. If we dwell deeper for reasons, we find that the people venture into business without putting together a business plan in place. For any business to succeed it is imperative that we have a good business plan before we launch into it. Over the years the online auction business has taken the world by storm. And to sustain and succeed in the competitive online auction business, we must act in line with the business plan we create for our business.

From my own personal experiences, I tried to put together what it takes to create a business and how should we go about with it, that I’m sharing with you today.

The online auction sites are an excellent to sell a product for a good price. What makes it so different from the conventional stores and malls is you have all the time in the world to surf the listings and more so, the bidding takes place for days not minutes. It is an excellent opportunity for budding entrepreneurs to make a successful business by selling real estate properties to use cars if you have the persistence and the will to do it.

The Fundamental Idea

Basically your primary role is to play an intermediary role of a catalyst helping people buy products of their choice. To get started, you don’t need to stock items for you can start placing drop shipper’s items on auction sites. This concept is by those who don’t wish to stock inventory of products sold for future delivery through mail order, catalogues and Internet Advertising. When you send single unit orders to the manufacturers or major stock distributors, they in turn ship the item directly to the customers found at online auction, benefiting them by savings on advertising and costs to middlemen. This way your stocking inventory risks are minimized with added savings on storage, insurance, overhead and keeping them until sold.


Starting a business with minimum capital. You lose a few dollars in eBay fees if your items don’t sell.


The hindrance is no public information on general sales methods and techniques used. Time is essence, you’re required to work all the time to run the business, since this is not a passive income method.

Mistakes to Avoid:

Keep in mind the days when auctions are in full swing, usually on Sunday evenings. A wrong auction expiration time could be fatal.

Give adequate attention to your listings. Provide complete information to the prospective bidders so that they can act fast. Avoid flashy designs and animated texts. They only make customers irritating, resulting in loss of business.

People usually don’t bid on Reserve. Avoid it. Obviously the customers don’t like to receive a message ‘Reserve not yet met’ message.

The fundamental rule for any business is having a Business Plan. The fundamentals must be strong. Have a definite business plan and work accordingly.

Stability is the key. Your business model must be stable. Keeping changing the suppliers and manufacturers otherwise you could get bogged down with a few only.

Pradeep Aggarwal is the creator of Auction Spectrum the online auctions hub. This site is dedicated to helping people start and run a successful online auction business by providing Internet Marketing Tools to build profit making websites.


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