You don't need to be a marketing genius to sell on eBay, but you should enter the marketplace with some knowledge and understanding of what helps drive sales. Even if you have never sold anything online, eBay can create a powerful opportunity for you to launch an online business. Getting started is much easier than you may think, once you understand the power of what eBay offers to the average, everyday Jane or Joe.
Secret #1: eBay is a search engine. eBay brings the traffic. It is up to you to capitalize on it. You don't need to build links, create content, or purchase keywords. (Although if you want to purchase keywords, they now have a venue for that, too…) eBay also has built-in keyword research tools. If you use their search engine, eBay offers up suggestions on other spellings and synonyms. You can easily use these keywords to create headlines in categories that are underserved. Another great trick is to use commonly misspelled words, alongside the correct spelling, to reach people that are looking for your products. Just because they can't spell right doesn't mean that they don't deserve to buy your products! You can also delve deeper into eBay's research tools to find out what, and when, people are buying specific products.
Secret #2: eBay is a community. In a community setting, it is important to build your credibility. As a buyer you get feedback for paying promptly. If you haven't ever sold on eBay, your buying patterns will establish trust with others to begin with. Make sure you have good feedback as a buyer. When you become a seller, be community-focused and friendly. Remember that the feedback that is left for you is based on answering emails, telling the truth, and quick shipping. Start out with good feedback and remember customer service and you will earn your rightful place as a community member.
Secret #3: eBay is a launch pad to bigger things. While it is true that eBay is huge, the fact is that most people start out on eBay selling things they don't want. Then they sell things they don't need. Then, they go out and look for things to sell. eBay has helped thousands of people launch successful internet businesses, before they ever had a website or an email list. If you already have a business, you can use eBay to generate new leads and find new list members. People who aren't ready to place a bid will join your lists because they aren't ready to buy, but they're willing to think about it. Even if you are selling exclusively on eBay, you'll likely want to expand enough to open an online store. Keep in mind the big picture - if you decide you're going to open a store or add new inventory, you'll want to be able to be notify past customers, and prospects, too. If you're using eBay, think about using it differently - what kinds of promotions can you launch with your everyday listings? What do you want to happen in six months down the line?
Once you're comfortable with selling on eBay, you'll probably want to look into new products and services to sell. Keep these eBay secrets in mind while you're working on your business plan or strategy, and you'll be able to maximize your success and focus on the big picture - especially as eBay, and your business, continue to grow.
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