You can have a niche site that people visit for specific information, to solve a problem, or be entertained. As an affiliate marketer whose financials are impacted by the number of people who visit, how do you get more people to your site?
Traditional press coverage is essential. Go online and research the publications that cover your subject, both off and online. See what their editorial calendar is – what articles they’ll feature in upcoming months. Then send them a release that ties your site to their focus. If your offer products, send them a sample. If you receive coverage, ask for permission to post the article on your site. While you’re at it, you may want to see if it makes sense to develop an affiliate relationship with the publication. You could be a source of business that would benefit you both.
Check with the managers of sites that appeal to your site visitors, but don’t compete head-on with you, and discuss reciprocal links. It will help both of you by giving site visitors a greater range of information from one entry point.
Find the blogs that discuss your site’s subject or focus, or that appeal to what you know is your target visitor. Be seen as an expert by providing a point of view and good, solid information, never blatant plugs for your site. If you give tidbits of new information, news or ideas, you show the bloggers that your site is a place where they would feel comfortable and should visit.
Boost your rankings in the search engines by providing a deep and valuable site, with articles, information, research, trends, all the essentials for new as well as return visitors.
Karen Kari's articles and more information on the affiliate business can be found at: