Many super affiliates say that you should use a pre-sell page in your affiliate marketing efforts. But what type of pre-sell page is best. Many new affiliate marketers try to use a pre sell pager that is almost a copy of the merchant's sales page. They provide a list of features a mile long. This usually results in very minimal conversions. Benefits sell products, not features.
Other affiliate marketers use a hard sell approach. This is also a recipe for disaster. In order to be successful, your buyer has to convert on this page AND click the buy button on your merchant's page. Using this technique, you have given your prospect twice as many chances to refuse your product. In addition, most consumers are turned off by the hard sell. Using hard sell techniques creates more resistance in the minds of most prospects.
The best pre-sell page is not a sales page at all. I have found that the most effective pre-sell page is a simple article placed on my site. This technique works very well if you have a lot of content on your site. The article should be related to a problem that your affiliate product solves. The article should be easy to find and have a title that clearly defines the problem and state that this article contains the solution. Your article should state the many troubles associated with this problem and the difficulties that it can cause. In the final paragraph of your article, mention that you had this problem and solved it by using xyz product. Make sure you insert a text link directing the reader to xyz product. And above all, be subtle in your recommendation. You only need a sentence or two. Don't over do it, otherwise your article winds up looking like an advertisement. People don't like to be sold.
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