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Selling Products Online - A Game Of Numbers

Steve Phipps

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Anyone who thinks selling products online is any different than selling anywhere else is simply kidding themselves. Sure the internet is the worlds largest market place but does that mean you simply open up shop and people start buying? Not by a long shot.

Making sales online is a numbers game just like selling anywhere else and the reality is unless you luck yourself into the next hottest fad product the number of buyers in relation to visitors is going to be a relatively low percentage. After all window shopping on the internet requires absolutely no physical effort at all so people will shop around all day long before making a purchase sometimes.

Using an old MLM story that has been passed around for years to help you understand how it works.

I told 1200 people about my business. Of those 1200 only 300 joined my business and of those 300 only 80 actually put any effort in and of those 80 people 11 made me a millionaire. I do not remember who that story was originally attributed to but it is a true statement in relation to selling products online. Of course if you wanted to start your online business using PPC campaigns then numbers like these would not be good at all.

So you have to approaches to marketing pretty much anything you want online and putting both in place would be the ideal way of maximizing earnings. Using PPC campaigns you would want to set up your ads to attract highly targeted visitors who are late in the sales cycle and more inclined to make a purchase. Using this approach will yield smaller amounts of daily site traffic but a higher percentage of visitors that buy. Basically you are trying to make sure that your profit from a sale more than covers the cost of visitors who do not buy.

The next approach is to use SEO to get your site and products listed high in the organic results of search engines and yield a very high number of daily visitors. Using this method will typically yield a lower percentage of sales in relation to visitors but since they are not costing you anything per visit then the the percentage is not as important.

Notice I said it is “not as important" rather than not important at all. You always want to be able to track your overall visits versus sales because simple changes to your sales presentation could cause a dramatic rise or fall in sales.

If you would like to get more information about selling products online or making money online you can visit the authors site at


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