But the worst error is, that the idea of the product is unclear. The product is the whole experience, which the home based business opportunity site visitor experiences, when he has landed to the page, to your page. Bookmark this page, press Ctrl+D.
This sets certain requirements over the site: it must offer an added value to the visitor, not just a link to the principal´s site. Successful home based business opportunity marketers understand that their job # 1 is not to sell, but pre-sell with the content of the site.
So the home based business opportunity marketer must look at his site with the eyes of the visitor and build an interactive and content rich site. The question is about the relationships and usefulness.
1. How Do People Find Your Home Based Business Opportunity?
As the stats of searches show, some 60% of the shoppers start their online tour from the search engine searches. When you are marketing home based business opportunity, this is the group, which you can draw to your web site.
Both groups, newbies and proven affiliate marketers, are looking for information. This information must fulfil two needs: it must feel useful and it must be targeted to the person in question. Both can build trust, which is needed for the purchaser-seller relationship.
The affiliate marketers, like also other people, like to belong some community. I think this idea works well in the home based business opportunity marketing too. It is important to have a place, where people can meet other affiliates and exchange experiences.
If the affiliate site can support it´s members and make members discuss about the mutual issues, this will build trust and repeat visitors. There is simply a reason to come again. Providing of course that the tips and advices are of high quality. The content is the king.
A site, where ideas are changed freely and actively, is more active. It has a customer-focuse, interactive image, which gives feedback to the site owner all the time, almost in real time. This makes it possible to adjust the home based business opportunity site profitably.
2. How To Build A Community Of Home Based Business Opportunity Members?
Actually the job is of the same size as to build up a normal content site. The affiliate site needs many related products, so that it will be profitable and offer enough service to the visitors.
For instance, if your affiliate site offers a home based business opportunity, it can also offer different affiliate program memberships, internet marketing softwares and other tools, web site traffic building tools and a possibilty to market different digiproducts.
Your site content should be structured around beginning, intermediate and advanced topics related to the home based business opportunity. The newsletter content will cover these topics as well, but with an enhanced focused on recommended solutions, ie, your affiliate products. Of course, your affiliate links will be sprinkled throughout the online content as well.
Now you recommend the home based business opportunity forum to your prospects and customers, where they can meet other affiliates and ask and share experiences. This makes them recoqnize, that they are not alone, they belong to the community.
It is important that you as a siteowner also post to the forum regularly and build trust among your own members. This all is an important part of pre-selling or trust building. Much happens between people and not so much between the site and the visitor. You see the difference?
This relationship is important, but as I call it, the site service is as important. To-day people need service, there are fewer and fewer do-it-yourself- people. The siteowner must service in many ways: adding new things to the site, building the site, writing articles, giving hints of the new products, etc. Or he has to know, wherefrom the member can get these services.
The home based business opportunity forum is a great place to spy, what affiliate marketers need, what they cannot or are unwilling to do by themselves.
This model, which I described above, is the model which the most successful home based business opportunity marketers use. The power comes from it`s ability to be better than the competion, because it responses better to the needs of the site visitors.
Juhani Tontti, B. Sc. , Marketing, Is A Great Fan Of The Interactive, Content Rich Sites, Which Beat The Competition. For More Ideas And Useful Information For Your Home Based Business Opportunity . Click HERE!