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How To Pick A Good Domain Name for Your New Website

Gorry Terry

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Starting an online business starts with a good domain name. Without one you are putting yourself at a severe disadvantage to your competitors when it comes to ranking well in the search engines.

Doing business online involves a bit of art and a bit of science. By this I mean you will need a simple, executable plan to execute in a somewhat mechanical fashion with consistent effort. You will need, however, on occasion to adapt to changing circumstances and a particular site or blog of yours that is not just giving you a return that you would expect from the traffic you are generating will need a bit of art, a bit of flair, which will require you to make some changes to maximize your return.

Choosing a good domain name is not one of those occasions though because you only get one chance and you do need to rely on a bit of science, that is, cold hard statistics. The statistics are those provided by keyword research which will give you a key phrase that gives you sufficient searches and low enough competition.

Depending on the market you are after and on the product you are selling or other desired outcome you will need to do some keyword research and identify a key phrase that you can realistically compete for and for which you will rank on the first page of Google.

You can do your keyword research manually with the Google External Keyword Tool and identify possible choices which you can download to a spreadsheet. You then put each of these key phrases into inverted commas like this “” and put the key phrase together with inverted commas into the Google Search Engine and see how many results you get which will be identified on the right hand side of the results page.

This identifies how many competing pages you will face, that is pages which are optimized for that key phrase. If the figure is below 50,000 then it will be quite easy with some decent article marketing to rank well for that key phrase.

Having carried out this research for all your potential key phrases you then download the lot to a text file and head over to You will see that they have “bulk registration” checker. Dump all your key phrases into this tool and see which ones are not registered already.

Choose the key phrase with the most searches that has not been registered and go ahead and try to get either the .com, .org or .net in that order. If I can’t get the exact key phrase as a domain name I move on and forget about it; if I can I know I will get a huge advantage over my competitors for that key phrase in the search engines and will go ahead and register it.

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