Marketing Sherpa's research team estimated that every year affiliates worldwide earns US$6.5 billion in commissions, it’s an indication on the size of the affiliate marketing industry. The number of affiliates as well as the number of online shoppers is increasing every year. And making a permanent income through the internet is possible if the correct marketing techniques are used. The difficult part is not starting an online business but making enough sales. Around 90% of the online marketers are not successful at making a permanent income from the internet, main reason for it is lack of knowledge.
Starting an online business is very easy as mentioned earlier. Just by joining an affiliate network, selecting a product to promote and then by making sales anyone can begin making money online. Even though it sounds easy and straight forward many affiliates fail to run a successful online business. Not driving enough targeted traffic to a website is the main reason for the failure of so many online businesses. Successful online marketers use several different techniques and tricks to drive traffic.
Best way to drive traffic to a website is through a major search engine, ranking high in a search engine such as Google, Yahoo, Bing or any other major search engine is the best way to drive traffic. A website can get to the first page of the search engine results page with proper search engine optimization techniques but it can take at least 12 months for a brand new website to rank high in a search engine. The only option for a brand new website to rank high in Google is to start a Google Adwords campaign. Even though it is not free using Google Adwords any website can drive targeted traffic if the Adwords campaign is planned properly and if the correct keywords are selected.
Hiring a professional search engine optimization company to run a Google Adwords campaign is a much safer option for a beginner with no experience. These companies have many years of experience in the field of online marketing and planning Google Adwords campaigns.
There are several other ways of driving traffic to a website other than from search engines. Website directories, social networks (Facebook, Twitter etc), article submission sites, social bookmarking sites, forums, blogs can all be used to drive traffic to a website. Each of these methods has to be studied and implemented carefully. For a brand new website that does not get any visitors from the search engines the above mentioned methods can be used to drive traffic. Facebook and especially Twitter are currently being used by many online marketers to drive targeted traffic. Knowledge is the secret of succeeding as an affiliate to make a permanent income online. Following websites that provides the most up to date online marketing techniques is the best way to stay informed.
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