Short of a crystal ball, how would a marketing expert predict what new company has the potential to grow faster and larger than a giant such as MonaVie?
The answer is simple:
The right company, with the right product, at the right time.
Genewize has positioned itself well to be just that company.
For starters, Genewize is owned and run by GeneLink BioSciences, Inc. , a fourteen-year old publicly-traded company. GeneLink holds multiple patents in areas of genetic testing, and holds the only patent in existence for a therapeutic skin health regimen linked to DNA-based skin health assessment. GeneLink's medical and scientific board has some of the biggest names in the genetic industry.
As for the product, Genewize will soon be offering genetically-tailored, whole foods supplements to the general public.
The genetic test is as simple as swabbing your inner cheek and placing the swabs in a prepaid envelope.
Awareness is raising fast that many supplements simply aren't absorbed in particular people-and a basic genetic test can predict what is right for a particular person. Once a customer's test hits the lab, Genewize custom formulates a 30 day supply from over 177,000 possible combinations of ingredients. The price for this product will begin at about $3.00 per day.
Is this the right time for Genewize to grow to the heights of MonaVie?
Consider this: how often did you see the word “anti-oxidant" just ten years ago? MonaVie anticipated, and even helped create, the market for people knowing what anti-oxidants are and why they are important.
Many experts in both science and marketing expect genetic products to triple in value in the next four years. Consider that GeneLink's stock has tripled in value in the last two months.
If you did have that crystal ball, when would you have wanted to joined MonaVie? Clearly, at the beginning, long before it hit a billion dollars in revenue a year. Genewize will officially launch on August 1, 2008.
The right company, the right product, at the right time?
You be the judge.
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From Jenn Lawlor - The Marketing Magnate.