As a speaker, author or consultant, you already know one of the easiest ways to make money is to have multiple products or books to sell to your customers.
But, when you hear the words “series of books" or “series of products, " do you cringe at the thought of months chained to your desk writing? Do you even want wait months before having another product or book to sell?
Well, I'm here to tell you it doesn’t have to be that way.
In fact, it's possible to create a series of books in less than a month without much writing at all.
How? By repurposing.
Repurposing is a simple and efficient way to make a single idea, product or concept divide and grow exponentially – bringing with it a wider market, larger exposure and more profits.
Taking one great idea and spinning it off into many great ideas is the cornerstone of repurposing. A single information product, a book for instance, can grow into a series of books, lecture tours, Internet articles, training seminars, e-books and much more.
Repurposing existing content can take the grind out of creating new information products. All it takes is a few simple techniques and soon you'll have an entire catalog of products making money for you – without you killing yourself developing new products from scratch.
Here are 3 ways to get you started:
1. Take a concept and let it flow in different directions.
Say you write a book about sales techniques. Try splitting it off into separate editions.
You can repurpose by creating one geared to professional salespeople, one for managers of those professionals and a third for home-based business owners. You just went from one potential market to three!
Taking a multiple-angle approach is a quick way to jump from having one market-ready product to many.
I don’t look at these “repurposed” products as things separate from each other, but as integral segments to a whole concept. The idea is to get the thing out and selling because it becomes a living thing – just water it and it will grow.
2. Group “like" concepts into a collection and vary the “flavor”
If you have anything that is compilation-based, you can create several collections and tailor them to reach a particular market. (Think Chicken Soup for the Soul books. )
Or if you have content that revolves around a single topic, even a collection of love letters, I invite you to take a look at making a compilation of them. These collections then offer their own regrouping and repackaging opportunities based on the target market.
Keep the ideas subdividing like cells and watch your profits grow like a living organism.
3. Staggered release of material.
Information products can be like a great rock band or a classic movie. Always leave it set up for a repurposed sequel, prequel or “greatest hits” collection.
For instance, if you have an edition of a hardcover book that’s months from release, put out an e-book edition today. Use the available technology to get as much exposure and market share as possible as soon as possible.
Why repurpose? …Profit. Simple as that
The profit motive is the big factor for anyone in business. We all want to help mankind live and work better, right? But, we also have a mortgage to pay and family to support. Repurposing is the answer.
Making your products appeal to new audiences and getting the message to as many people as possible is the goal. If you build the right product and target the right audience, the sales will come of their own volition.
If money really grew on trees, think of repurposing as a way to take the leaves from different branches of that tree and then make it grow new branches. Sounds pretty good doesn’t it? Give repurposing a try and see just how effective and profitable it can be for you.
Online Marketing Expert Alex Mandossian helps authors, speakers, consultants, entrepreneurs and small business owners maximize their online profits with minimal time and effort. To learn more online book marketing strategies, and to download his free ebook, 5 Secrets To Making Change Now, log on to http://www.AlexMandossian.com