Many webmasters think that designing a web site is the end, in fact it is just the start - a good web site can always get better, improve, evolve and change for the greater good. Successful webmasters thrive on comments and feedback on what they can, should, or indeed often - MUST do to improve their web site.
Why are some web master reluctant to get comments on their web sites?
Friends and people close to you will tell you your site is great, either to please you or because they have never actually taken time out to review the site properly or at all. Some never get past the home page. Many just lack the enquiring mind to review a site properly.
Many web masters think they know it all and cannot see any problems with their site, truth is even perfection can often be improved on, think of a world leading tennis player - do they stop trying to get better?
Looking at reviews of competitors web sites will often teach you something about your own web site - so do take notice of what web surfers write about theirs as well as yours.
How do you get feedback from site visitors?
Add a contact us form and invite comments and feedback from site customers, clients. Most web surfers will not bother to respond except in a cruel or abusive way, but often customers will add useful comments, since it is in their interest if the site adds new features they feel are needed.
Reporting actual faults is vital so all sites should have a link to contact the web master to report errors so they can be fixed, also new upgrades can be identified.
Various scripts are available to allow site visitors to leave feedback in the form of publicly displayed opinions - really a sort of guest book feature which can get abused by users posting adverts and abuse making the feedback look bad for normal site visitors.
Third party review web sites offer web surfers the chance to independently review any site they feel worthy or needful of comment or feedback, usually they can add a web site review in various top level categories to make finding web sites easier for other web surfers.
For every 1 great web site there are thousands of bad and poor web sites and some hundreds of pretty awful ones - where is your site now, or more important where do you want it to be?
Maurice Clarke is a UK internet consultant and founder of the free web review site http://www.mywebreviews.net and writes regularly on many internet related issues.