Blue Ribbon Envelope Icon for Certified and Targeted Email Marketing


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DotMailer has announced yet another important association to offer unique email marketing solution to their clients for better email marketing and communication. Now they can offer highly trusted Goodmail CertifiedEmail solution to their clients.

Tink Taylor, Business Development Director of dotMailer said that “By bolstering deliverability, the launch of CertifiedEmail, will ensure that legitimate senders can differentiate themselves in the inbox and that email marketing campaigns are not consigned to spam folders". He also added, “By working with senders that can demonstrate compliance with best email practices, CertifiedEmail will help raise industry standards and enable companies to track the potential increases in ROI on emails that include this CertifiedEmail icon. "

Now, what is a Goodmail CertifiedEmail?

It is a premium delivery option for some qualified email senders who may affect the email marketing metric for good reasons. With this certification, you become the representative of a special, privileged and trusted class of sender and your email-marketing messages are welcomed by the participating Internet service Providers (ISP) with a special sign of trust – Blue Ribbon Envelope Icon.

The ISPs will offer you this privilege because your email is authentic and represents a verified sender. Alongside you get, assured delivery and reporting of your mail, all the images and links will remain intact, you have all the freedom to construct your mail and a blue ribbon icon as a sign of universal trust. Moreover, ISPs do not filter these mails. Why this can add value to your email marketing exercises?

Most of the ISPs, these days are very strict about spam mails. If they get even the slightest hint, they may block your mail or mark it as a spam. In many cases, either the mail does not reach the intended person or the links and images are blocked. This necessarily obstructs your email marketing exercises at the very beginning. Moreover, experts say that this is never a good sign for the receiver as he or she may become suspicious even if you had worthy reasons for sending the mail.

How you can get this unique solution?
To get this accreditation from Goodmail, senders must fulfil some criterions and must be a commercial or verified non-profit entity with a private domain name, established safety and security policy among others. Otherwise, you can contact dotMailer in UK to move ahead in the process.

Greg Brown runs a non-profit organization in UK. For more information on targeted email promotion and internet marketing, he recommends you to visit our website .


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