During this period where information technology has come to be an indispensable rather than just a handy tool in everyday life, email marketing has proven to be among the most efficient ways to reach the internet consumer. As such, email marketing is now seen as a very powerful tool in marketing since it is among the most often utilized components in an Internet Marketers bag of tricks.
With the speed email marketing delivers its content to prospects, its uniqueness in reaching target markets, and the undeniably low to no cost it requires, it is no wonder why email marketing is believed to be more powerful than other methods of advertising.
However, regardless of the many advantages email marketing provides for any business project, serious risks are probable if it is not properly planned and if it is not executed exceptionally well. Like any marketing move, email marketing could either result in amazing returns if done strategically, or noticeable losses if carried out irresponsibly.
What does it take to become a guru in email marketing? Here are 6 helpful bullet points for a sound email marketing plan:
1. Personalize Your Emails With the Prospects First Name
Practically everyone gets spam email in their in-box and virtually everybody has developed a real hate for email spam advertisements. To prevent email marketing recipients from automatically sending email ads to the spam filters, it is important to grab their attention using the most acceptable words to their ears (or eyes): their names. Addressing prospects personally makes them feel accepted. The more recipients are made to feel that they are treated as your top priority and not just a number, the more likely they will be willing to go on reading. Email marketing using your prospects name in the subject line will immediately create an element of warmth, and that is enough to break through the spam barrier so many of use have grown accustomed to.
2. The Money is in Building Your Email Marketing Lists
In email marketing, is impossible to deliver your first email if one does not have lists of email addresses to match the names. Building a mailing list of targeted subscribers is among the most strategically vital steps in a strategic email program. As the email marketing segment of your business progresses, the email list continues to grow and becomes an important asset you will own. You find that in time, your customer list will become your most valuable revenue source. The larger your list, the more income you can earn in all of your email marketing campaigns. It is critically important that you treat your subscribers like gold, because that's exactly what they are to you. Although there are a number of speculations of just how much you will earn from each of your list members, but it is a good bet that you will earn anywhere from 50 cents to over a dollar per list member per month. Without a doubt, the list is where the real money is in Internet marketing.
3. It is critical to avoid Appearing Suspicious
People are becoming more aware of the truth in the old adage “too good to be true. " And to be expected, people are growing sick of spam, and they treat anything that looks like spam as unacceptable. It is important to make efforts to compose email marketing advertisements that do not look like spam. To prevent an email ad from being sent to the spam filters, it is intelligent to avoid making inflammatory statements, overusing characters such as dollar signs and exclamation points, and doing other things spam artists usually do.
Look for Part 2 to learn the other three techniques!
Jimmy Oakley-Author-2007- Jimmy Oakley is an Internet Marketer that markets many of the most sought after Advance Email Marketing and Internet Marketing Courses online: the courses he markets are continuously updated and never outdated. Learn the right ways of marketing on the Internet at the most acceptable prices you will find! Visit his Grand Slam Special Event now! http://www.theinternetbizwizards.com/spg1.html and learn Advanced Email Marketing methods and Internet Marketing techniques found nowhere else.