Pay per click is also sometimes known as Cost Per Click or CPC. PPC are ads that show up as sponsored links in the top three to four spots and along the right-hand side of the search engine results page. Pay Per Click is the fastest way to drive qualified traffic to your site. Pay per click is the best method for new e-commerce sites to get started due to the instant results available. PPC is proving to be one of the most advanced and effective ways of advertising specific websites on the internet today.
What Can Pay Per Click Do Exactly ?
PPC is the quickest and most effective way of promoting your products and services online. Unlike organic search engines, results are immediate and can provide instant traffic to your website. PPC advertising is also flexible. Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay-per-click campaigns in hours or days, and adjust the results it brings at the same time. PPC brings a stream of interested, ready-to-buy customers straight to your site, making PPC one of the fastest ways of obtaining results from your advertising. With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account. On the face of it, pay-per-click marketing is pretty simple. Search engines and services, such as Google or Overture (Now Yahoo Search Marketing), provide listings on a per-bid basis. Other engines, such as MSNSearch or Yahoo, display PPC listings as ‘sponsored listings’ in the same column as the natural search results. If someone clicks on your PPC listing, they arrive at your web site. Just a word of caution though. PPC advertising can cost a fortune, if you do not plan your campaign with a little care. Some PPC engines (Adwords and Overture, specifically) provide conversion measurement tools, so that you can track whether your pay-per-click campaigns are generating the desired result.
Pay-per-click advertising can generate traffic right away. For quick results, pay per click advertising offers an effective way of bringing immediate traffic at a surprisingly affordable price. Through the use of pay per click advertising, you can ensure a top position on Google sponsored listings and a significant increase in qualified traffic to your website, comprising visitors who are actively searching for your product and are thus already potential customers. Because your click through rate has an influence on the placement of your AdWords ad, your ad's title and description must be captivating and designed to pull in traffic. You only pay for clicks to your site, so you can target your traffic by the keywords you choose. Doing some careful keyword reasearch and a good advert title should improve the amount of traffic you recieve.
Choose Your Keywords
A PPC campaign starts with developing a list of keywords that you would like your ad to show up for. It's a good idea to research keywords that are the most popular for your niche or product. Selecting the right keywords you want to be ranked for is of utmost importance. It is no use being listed for keywords that won't bring you valid visitors. The objective here is for the website to appear on the first or second page of the search engines when the target user searches the keywords or keyword phrases. If you are trying to generate traffic for a highly specific keyphrase, PPC can often provide bargains. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formulae. Costs are based on the keywords chosen and competition for that keyword. If a certain keyword is not performing well, it may be removed so that funds are redirected to those keywords that are performing well.
Whilst a top ranking in the natural search engine listings can take some time to achieve, pay per click is a most effective way of bringing immediate traffic and potential customers to your site or landing page. The value of Pay Per Click is that you are getting visitors to your site who are sincerely interested in your services. If you're an exclusively online business, or if you know that your website is responsible for most of your sales, then pay per click is a viable option for you. PPC is the most cost-effective method for advertising your products and services. If you have a short-term campaign for a new product, service or special issue, pay-per-click can be a great way to generate buzz. If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick.
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David Grahams is a successful Internet Marketer. In addition to writing articles and ebooks on Internet Marketing, he is also a qualified Microsoft Certified Systems Engineer, and is the author of the successful ebook “Ultimate Online Security". http://www.theidealebook.com/ultimateonlinesecurity.html
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