7 Steps To Effectively Take Control Of Your Inbox And Reduce Spam


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Everbody hates spam! I am sure spammers hate getting spam too, but they still continue to dish it out. Why? Because it is still effective. Believe it or not, many of us still click on the links or follow-up with the spam message. As long as we continue to do this, spam will exist. If everybody understood this and paid no attention to spam, the spammers will eventually give up because it costs them real money to send out emails. It is hard to quantify what the cost of sending out one, two or fifty emails is, but 1 million or 5 million emails certainly has a cost that is not negligible. When the payback starts to get so small that the spammers cannot make a decent living, they will find something else to do. This day will come and I cannot wait for it to arrive.

In the meantime, what can we do about it. Well, I am not going to tell you that there is a perfect solution that will stop all spam, but what I will tell you is that there is a way to reduce the problem and manage it effectively using the 7 steps outlined below.

Step #1: Get Your Own Domain Name
Fighting spam effectively starts with getting your own domain name. For example if your name is Andy Williams, you would purchase a domain name called andywilliams.com, which is of course already owned by the famous singer. This has some unique advantages over using an ISP given domain name or a webmail service such as Hotmail or Gmail. It also has some minor disadvantages. Let's examine these.

One major advantage is that you control the entire email address. You could create emails addresses like andy@andywilliams.com, info@andywilliams.com, sales@andywilliams.com and so on. This is in stark contract to an ISP assigned name like andywilliams@comcast.net. If you wanted another one, you'd have to open up another account or pay extra for each additional ISP assigned address. If you ever decided to switch ISP's, you would lose that email address and have to start over using a new one, and inform everyone you communicated with about it - a very messy proposition.

Many get around this problem by getting a Hotmail, Yahoo Mail or Gmail account which you can access from anywhere as long as you have internet access. These types of email accounts definitely have a place in your email toolchest, but do not suffice as your primary personal email address. One reason is that you do not have access to your email messages and address books when you are not online, like during a long flight. Anotehr drawback is that they do not allow you to export the online address books making portability very tedious.

I prefer owning my own domain name which I call my permanent email address. I will always have this email address as long as I renew this domain name every year. The cost of registering a domain name varies from $4 to $8 per year for most common ones. This is a small price to pay for the advantages it brings you.

The one minor disadvantage of owning your own domain name is that you need to manage it yourself, or have someone do it for you. This in my opinion is far outweighed by the advantages mentioned above.

Step #2: Create Private Email Adresses
A private email address is one that nobody but your inner circle knows about. Every person that you give your personal email address to is someone that you trust and want to receive email from.

Setup one private email address for every person who is going to need to receive messages. This could be you and 5 other members of your family or 12 employees that work for you. This part is quite straightforward, you simply login to your email control panel and create new accounts for each email address that is going to be used to receive email.

Step #3: Create Public Email Addresses As Aliases
A public email address is generally known to the public. It can be specific like andyw@andywilliams.com or generic like receptionist@andywilliams.com.

A public email address is created as an email alias. An email alias is not a real email address, but an address that gets redirected to a real email address. For example, you setup receptionist@andywilliams.com as an alias that redirects to mary@andywilliams.com. Whenever some sends an email to receptionist@andywilliams.com, it will end up in Mary's inbox. If you change receptionists, you simple modify the redirect for a very elegant solution. You can then publish this public email address on a website, in a brochure, on print advertising, business cards etc. without giving away your personal email address and without having to make much changes if Mary leaves and a new receptionist is hired. This is a huge benefit and maintains your privacy as well as those of others you have created email adresses for.

How does this help with spam, you ask? By using email aliases in a smart fashion, you could very easily shut down any spam that starts coming in. Let's examine how this can be done.

Step #4: Setup the Default or Catch-all Email Address
Your email control panel will have something called a “default address" or it is also sometimes called a “catch-all address". This is a valid email address that all unresolved emails go to. If you set this up to be your personal email address for example, then you will receive all emails that are addressed to BSD Register is well respected and liked by its customers because of its no nonsense simple approach to getting things done.

Visit BSD Register at http://www.BSDRegister.com

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