Generating regular targeted traffic is one of the biggest challenges for most site owners. The reality is that without traffic, chances of succeeding in any affiliate program are nil. But even more important is the composition of that traffic. One of the most common mistakes many webmasters make is not caring what sort of traffic they are receiving and where it is coming from.
Small Targeted Affiliate Traffic Is Much Better Than Huge General Traffic Inevitably when most site owners start getting desperate for traffic, they reach a point where they really do not care where the traffic comes from. This is a big mistake. It is much better to have small, targeted traffic than to have huge general traffic. There are several reasons for this. To start with one satisfied visitor to your affiliate site is worth 10 or more curious visitors. Chances are that the satisfied visitor will talk to others about your site. They will also most likely return, especially if you can give them a good reason to or find a way to capture their email addresses, so that you can keep reminding them about your site.
This is in sharp contrast to the casual visitor who only serves the purpose of registering on your hit counter but is really useless to you. By making a conscious effort to prefer targeted traffic to your site rather than any traffic, you will already be well on your way to succeeding with your site.
Targeted Traffic Is Even More Critical To Your Affiliate Program The affiliate programs that will work best with your site will tend to be the ones that are most relevant to your subject matter or topics most frequently covered. This is simply because the traffic you will tend to attract will be interested in those particular affiliate programs. This means that it is very important for you to keep on attracting the same traffic if you are going to succeed with your affiliate programs.
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