Sales Funnel Strategy, Part III

Sean Mize
 


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And then increasing price, over and above, say, $500-1000, you might introduce coaching, so you may have coaching that’s $200 a month, or coaching that’s $500 a month, that really gives people an opportunity to grow in their niche area. You could also hold seminars—you can hold weekend seminars, you can hold boot camps… a boot camp is generally set up as something that is similar to a seminar in that people come out to a specified location, but a boot camp is generally more of a workshop, where the attendants, instead of simply taking notes and listening to someone teach, they are actively involved.

So a boot camp could involve hands-on experience in your niche area. And then, for even higher prices than that, $5000 up to $15,000, these can be one-on-one intensive coaching sessions, boot camp sessions, sometimes you can put together for $15-20,000 a boot camp session that’s perhaps three days of hands-on, includes some one-on-one coaching, and perhaps some extended coaching over the course of a year or two. Some coaching programs can go as high as 10 or 15 or even $25,000 per month, depending on the quality of the material that’s being delivered.

So the big question is how does a sales funnel really help us? Why couldn’t we simply promote the big-ticket item, the $5-10,000 item, right up front, and some percentage of people would be willing to get the information?

Well, the key with the sales funnel is, people are able to take smaller items and kind of sample your service, almost like when you go to the grocery store and there’s someone sampling various types of chips. And so, for free, you’re able to sample those chips, and if you like the way they taste, perhaps you buy a box of those chips, then you take those chips home, and you eat the entire box—if you don’t like that box after eating a whole box of them, you’d no longer purchase those particular chips. However, on the other hand, if after eating the box of chips, you decide that you really like those chips, now you may go back to the store and purchase a case of those chips, perhaps you may tell somebody else about those chips.

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Sean Mize is a full time internet marketer who has written over 1487 articles in print and 11 published ebooks.

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