Writing for the Web


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If you’re a writer looking for work maybe writing content, for the Web is the job for you. There’s lots of work. A search of the Web will cough up several possibilities. But here’s the main thing to remember. There’s a way to write for the Web and there’s a way not to.

What Readers are Looking for

Most Web readers scan quickly to find what they are looking for. Start with an attention-grabbing first line or so. Use plenty of action verbs. Be descriptive. Short paragraphs using keywords work best. You can find websites that will help you key words such as “content site web writing, ” and “content web writing” for the topic “Writing Content for the Web. ” You can enter keywords for the subject of each Web page.

It takes time to read from a computer screen. Some experts advise using about half the word count you would normally use for the topic. Web readers quickly become impatient if you don’t deliver within the first few sentences. Web readers aren’t interested in slogging through laborious articles. They want simple sentence structures. An informal style often works best. However, avoid cute headings, metaphors, puns, too much humor and other writing devices that detract from the topic.


You may not have much control over the graphics on the web page you’re writing for, but if you do, remember that your reader won’t like waiting for too many graphics to load. Graphics and well-written text does go hand in hand so keep graphics in mind when you write.


If at all possible, provide related links within your text. Web readers are in the habit of trawling the Internet for information. They like to follow links to other related topics. Web links also enhance your credibility as a writer. When you provide links, this is the same as providing different points of view.

Grammar, Spelling and Punctuation

All good writing relies on accurate grammar, spelling and punctuation. If your writing is you’re writing, it’s time to hone up on your basic writing skills.

Writing for the Web

Writing for the Web can be rewarding. There’s plenty of work to go around for good writers. Just keep in mind the above points. In no time you should be reaping the rewards as a Web writer. (Say that three times fast!)


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