Ezine is short for ‘electronic magazine’, and ezines tend to be very focused on a specific subject. You get golf ezines, interne marketing ezines and ezines that deal specifically with cats, sorry – cars! Or both, cats and cars. It does not matter. An ezine is an internet publication that is focused on a niche.
There are more ezines than there are niches. Have you ever thought how it great it would be to be able to advertise in a magazine that was targeted to your subject, and had an unlimited number of subscribers? Well, that’s what you can do with ezine advertising. You can have a wide-ranged audience for your advert that is targeted to your niche.
If you have decided to advertise in an ezine, first make sure it is the right ezine. Don’t just go by the name or description, but subscribe to it yourself. Read a couple of issues and make sure that your site fits in with its focus, and then think on what kind of advert would suit the style of the ezine. You must also make sure that it has enough subscribers to warrant the cost of your advert, because ezine ads are not free.
One thing about ezine advertising that you must keep in mind is that people who read ezines are interested in the subject of the ezines. People who read ezines about fishing are interested in fishing, and they will purchase stuff connected with fishing. If you have an ebook about fly fishing, they will buy it if that is their style of fishing. If you sell fishing rods, a fishing ezine is exactly the right place for your advert.
Unlike most other forms of advertising, you don’t have to do a lot to attract targeted visitors. Just think on it for a moment. They are already reading the ezine, so you don’t need to use keywords to attract them, since they are there already. They cannot miss your advert, since they are reading the ezine, and will see it as they read. They are reading a fishing ezine, so they are targeted to fishing, and you are offering a fishing related product that will benefit them. Your sales job is practically done for you.
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Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.