In my experience, many articles that can be found on the Internet are poorly written and have little or no subject matter. They exist merely to increase the content found by search engines on a given site. Why? because content is a key factor in your ranking in any search query. Your page won't be ranked highly for any keywords if they are not there in the content.
So if you are trying to drive visitors to your site by writing articles, they must have a clear point, an objective for the reader to understand as well as containing words that are related to your own site's content. Otherwise, the robot may list it as a link, but not place much importance on it, and any potential readers will be going somewhere else before they've passed your first paragraph.
Before you spend time writing an article, make sure you have thought it through fully. Know what your main points are, make sure that you focus on the subject in your title, and above all else don't ramble on endlessly simply to increase the word count.
It is possible that by publishing online you can increase awareness of your website, but you'll make more profit from it if your content appeals to your potential audience rather than turn them away. The same is true for your article in terms of traffic generation. If your article appeals, people will visit your site, if not they won't. Further more, if your article has good content and subject matter, other site owners may publish it increasing its exposure exponentially. No one will publish any of your writings if they are words which collectively have no meaning.
Have a goal, have a subject, have a point and get the effect you want from your time. Don't forget to check it twice before you submit it, if possible, get someone else to proof read it.
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