List Building is the cornerstone to developing a new customer
base quickly and there is nothing quite as effective for building a highly responsive and targeted list of interested prospects than article marketing. What separates article marketing from other methods of marketing to build a responsive list? Well, first you must look at the process from the end to the beginning. Ask yourself, where did this new subscriber come from? If the answer is from an article, then you know that the subscriber is a more targeted one simply because in order to find your website they had to become qualified by reading the subject of your article and finding it interesting enough to know that they would find your services, products and contact with you very valuable.
Also, more than likely, they were searching for the very topic that your article is indexed under in order to find your article in the first place. For instance, if someone were looking for “List Building"
they would enter in list building to their google search engine and the article on list building written by Gary Baker would appear. If the same person were interested in say, viral marketing traffic promotion, they might find Doug Barger, another author, or another article by Gary Baker. So, the strategy of article marketing is definitely the secret to lucrative list building. The more articles on a particular subject, the more credibility is lended to the author of the article. For instance, when searching for co-registration Gary Baker articles would come up with all the information needed to have a working knowledge of what co registration is, the value of a co registration lead and even a co registration secret or two.
The more credibility and larger the subscription base for a particular article directory also increases the effectiveness of the article marketing when it comes to author credibility and web reach in a given area or field of expertise.
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