Why should you want to make your inside pages easier to find by Google, you may well ask?
In my case it is because the purpose of our web site is to get our holiday cottage bookings off season. We can easily sell the peak periods in mid summer. But to sell Scotland out of season is hard. There is not much demand chasing far too many holiday properties.
To do this we have different inside pages for Autumn, Winter, Spring breaks etc. You could do it for your special products and to cross-sell other services. We could just as easily do it for January, March breaks and so on.
So if someone is looking for an Autumn break then if we have that page well up the rankings then we have chances of a click.
USE A BLOG SITE
One good way is to publish a blog away from your site, but on the subject. Google has different methods of ranking blogs so if you have just a couple of high rank links in to it, and you keep posting then you'll get a decent ranking. Now you can link from your blog in to your inside pages.
The first is to get what they call deep links in to that page from other sites. You need a couple of friendly site owners in the same field to link to your inside page. That is not easy, because people just want to link to your index page.
I also do it with articles published in article directories such as this. You generally get three links per article to any website you want. You have to re-write it a bit with a new headline because otherwise Google might just discover that the article has been copied, and Lady Google does not like duplicate copy. Many people just publish the same article over and over again. Bad mistake.
THE BEST WAY
But the other way is very easy and we have just done it on our site. The trick is to put links to all the pages in your site in all the other pages. This should mean that over time, your higher quality pages in Google will give credit to your other pages. So your inside pages might be found more often.
John Winkler was once the marketing correspondent of The Times newspaper of London. A lifetime in marketing, six books in 16 languages, he has finally ended up as a bit of an amateur website specialist.