In paid traffic, you have to pay someone to bring the traffic to you. For example, if you're running a Google Adwords campaign for a selected group of keywords, when someone searches for that keyword, sees your ad and clicks on it, you'll have to pay for that click. This can easily amount to a huge sum of money at the end of the month, as most Google advertisers have found out.
Besides Google Adwords, other form of paid advertising include classified ads, banner advertising, ezine ads, solo mailings and so on.
Results vary depending on the experience of service provider and the advertiser himself. For example, if you're running your own Google Adwords campaign, you'll have to tweak and filter keywords that work for you and those that don't.
Of course if you have more budget you might outsource the tasks of managing your Google Adwords campaigns to some company so as to free up your time for other marketing activities.
Besides paid traffic, there are also strategies you can use to drive traffic to your site, without costing you any money; hence the term ‘free traffic’. Some free traffic generation strategies include press release, article writing, ad swaps and so on.
One of the newer ways to drive traffic which I believe is widely under utilized is through the use of audio blogs. The focus of this article then is on how to generate more free traffic using audio blogs.
But first, what exactly are ‘audio blogs'?
Audio blogs are just like any other blogs save for one difference - they have more audio mp3 files posted. When you click on these audio links, depending on the setup of your computer system, your system will start to download the files and automatically play them on your PC.
There is one big secret that most people don't know about when it comes to Audio blogs.
The secret is this: You can actually get a backdoor listing in Yahoo for free with Audio blogs. By submitting your audio blog to Yahoo audio search, your blog will get indexed by Yahoo search engine. This means your site or blog will now appear in Yahoo search results, helping to drive more traffic to your site.
Secondly, you can also submit your audio blogs to blogs and podcast directories.
These are specialized directories that organize blogs and categorise them according to their topics. Listing your audio blog in these directories will expose your site directly to your intended target market.
Thirdly, you can also submit your audio blogs to iTunes directories. iPod remains one of the most popular mp3 devices in the market with strong following in US and overseas. The iTunes is an application that allows you to download, buy, organize your music among other things. By submitting your audio blog to iTunes, you can gain access to tens of thousands of people who are searching for downloadable content in that topic.
Fourth, some people just prefer audios over plain text. With audio, you can listen to it on the go: in your car, in the gym, at the kitchen while cooking and so on. In other words, audio will help you capture the segment of the market where articles or any written work does not work as well.
With all these benefits, online business owners should consider using setting up and running audio blogs to drive more traffic to their site. Is it hard to set up an audio blog? Actually, it's easier than you think, especially if you are a member of AudioNicheBlogs.com.
To find out more about setting up and running your own audio blog, visit http://www.audionicheblogs.com
Brandon Hong is a leading internet marketer and author. He has helped and trained many business owners to grow their business using advanced strategies like blogs, rss as well as creating multiple passive online income streams.